Laundromat Business Plan Template Guide For Success
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 3
- 3 min read
Starting a laundromat can be a profitable venture, but success begins with a solid business plan. A well-structured plan helps you secure financing, outline your goals, and prepare for challenges.
At Wexford Insurance, we specialize in protecting laundromat businesses with tailored insurance coverage. This guide will walk you through the essentials of creating a laundromat business plan.
Why You Need a Laundromat Business Plan
A business plan is more than a document—it’s your roadmap to profitability. It helps you:
Define your business model
Estimate startup and operating costs
Secure financing from banks or investors
Plan marketing strategies
Identify insurance needs
Check out this detailed guide on why planning matters at Growthink.
Key Sections of a Laundromat Business Plan
1. Executive Summary
The executive summary is the first section of your business plan but should be written last. It provides a snapshot of your laundromat business, including:
Location and size of your facility
Services offered (self-service, wash-and-fold, delivery)
Financial highlights such as projected revenue and profitability
Your mission statement and business goals
This section should be clear and compelling to attract investors and lenders.
2. Company Description
Explain the structure and ownership of your business:
Legal entity type (LLC, corporation, sole proprietorship)
Ownership details and key stakeholders
Unique selling proposition (USP)—what makes your laundromat stand out?
For example, do you offer eco-friendly machines or 24/7 service? This section sets the tone for your brand identity.
3. Market Analysis
Research your target market and competitors thoroughly:
Demographics: renter population, income levels, household size
Housing trends: apartments vs. single-family homes
Competitor analysis: pricing, services, and location advantages
Learn more at IBISWorld for industry benchmarks and trends.
4. Services Offered
Detail the services your laundromat will provide:
Core services: self-service laundry, wash-and-fold
Additional services: dry cleaning, pickup and delivery
Extras: vending machines, Wi-Fi, loyalty programs
Offering diversified services can increase revenue and customer retention.
5. Marketing Strategy
Outline how you’ll attract and retain customers:
Digital marketing: SEO, Google Business Profile, social media
Local advertising: flyers, partnerships with apartment complexes
Promotions: grand opening discounts, loyalty programs
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Our Services Include:
6. Operations Plan
Describe how your laundromat will run day-to-day:
Staffing requirements and roles
Hours of operation
Equipment maintenance schedules
Customer service policies
This section ensures smooth operations and minimizes downtime.
7. Financial Plan
Provide a detailed financial roadmap:
Startup costs: lease, renovations, equipment, permits
Revenue projections: monthly and annual estimates
Break-even analysis and ROI expectations
Don’t Forget Insurance
Your business plan should include a risk management section. At Wexford Insurance, we offer:
General Liability Insurance – Covers customer injuries
Commercial Property Insurance – Protects your building and equipment
Workers’ Compensation – Required if you have employees
Commercial Auto Insurance – For delivery services
Equipment Breakdown Insurance – Covers costly machine repairs
Tips for Success
Use a professional template to save time
Update your plan annually
Include realistic financial projections
Work with lenders familiar with laundromat businesses
Partner with an insurance agency that understands your industry
Final Thoughts
A strong business plan sets the foundation for a profitable laundromat. Combine strategic planning with comprehensive insurance coverage to protect your investment.
Ready to safeguard your laundromat?
Contact us today.
