How to Increase Enrollment in Your Adult Day Care Program
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 26, 2025
- 2 min read
Growing your adult day care program depends on attracting new clients while retaining current families. Increasing enrollment ensures financial stability, allows you to expand services, and builds your reputation as a trusted care provider.
This guide covers actionable strategies for boosting enrollment effectively.
Strategies to Increase Adult Day Care Enrollment
1. Optimize Your Facility’s Visibility Online
Families searching for adult day care services often start online. Ensure your facility is easy to find:
Build a professional website with clear service descriptions and contact information
Implement local SEO using keywords like “adult day care near me” or “[City] senior day care”
Create and maintain Google My Business and social media profiles
2. Build a Strong Referral Network
Referrals from local healthcare providers, senior centers, and community organizations are highly effective.
Partner with hospitals, rehabilitation centers, and assisted living facilities
Attend local senior-focused events and community health fairs
Offer incentives for client or professional referrals
3. Offer Programs That Meet Community Needs
Adult day care programs that cater to client needs attract more families. Consider:
Memory care or dementia-friendly programs
Physical therapy or exercise classes
Social and recreational activities
Transportation services
Survey families to understand their priorities and adapt your offerings accordingly.
4. Showcase Testimonials and Success Stories
Positive feedback builds trust with potential clients:
Collect reviews on Google, Yelp, and social media
Share success stories or client highlights on your website and newsletters
Use photos and videos (with permission) to show engaging activities
5. Host Open Houses and Community Events
Invite families to visit your facility:
Schedule open houses, health screenings, or activity days
Offer mini-workshops or seminars on senior care topics
Provide tours to showcase your facility, staff, and programs
These events create trust and help families make informed decisions.
6. Use Targeted Marketing Strategies
Invest in both online and offline marketing:
Social media ads targeting local caregivers
Google Ads with location-based keywords
Flyers or brochures distributed at hospitals, clinics, and community centers
Track which strategies bring in new inquiries to optimize your marketing budget.
Struggling to market your business? Contractor Back Office helps you build a portfolio that gets noticed. Our team specializes in social media marketing, SEO strategies, and custom website design to position your business as the go-to choice in your industry.
Protect Your Growing Adult Day Care with Wexford Insurance
As your enrollment increases, your risks grow too. Wexford Insurance helps adult day care owners nationwide find coverage that protects your facility, staff, and clients.
Key insurance policies include:
Final Thoughts
Increasing enrollment requires a combination of visibility, community engagement, program innovation, and trust-building. By implementing these strategies and protecting your business with proper insurance, your adult day care can grow sustainably while providing high-quality care.
Contact us today.
