How to Start a Spa Business: A Step-by-Step Guide
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 22
- 3 min read
Starting a spa business can be a rewarding venture—both financially and personally. With the wellness industry booming and self-care becoming a priority for many, launching a spa that offers relaxation, beauty, and therapeutic services is a smart move. But like any business, success starts with a solid plan.
At Wexford Insurance, we help spa owners protect their businesses with tailored insurance solutions. Whether you're opening a day spa, medical spa, or mobile spa, this step-by-step guide will walk you through everything you need to know to get started.
Step 1: Define Your Spa Concept
Before anything else, decide what type of spa you want to open:
Day Spa – Offers facials, massages, waxing, and body treatments.
Medical Spa (MedSpa) – Provides non-invasive medical treatments like Botox and laser therapy under licensed supervision.
Mobile Spa – Brings services directly to clients' homes or offices.
Destination Spa – A luxury retreat offering extended wellness packages.
Your concept will influence your location, equipment, staffing, and marketing strategy.
Step 2: Conduct Market Research
Understand your target audience and local competition. Ask:
What services are in demand?
What price points are competitive?
What demographics frequent spas in your area?
Use tools like Google Trends, Facebook Audience Insights, and local surveys to gather data.
Read More: SimplyBook.me – Spa Business Guide
Step 3: Create a Business Plan
Your business plan should include:
Executive summary
Market analysis
Service offerings
Startup costs and funding sources
Marketing strategy
Financial projections
This document will guide your decisions and help secure financing.
Read More: GlossGenius – How to Open a Spa
Step 4: Choose a Location
Look for a space that’s:
Easily accessible
Zoned for commercial use
Near complementary businesses (gyms, salons, yoga studios)
Large enough for treatment rooms, reception, and relaxation areas
Step 5: Obtain Licenses and Permits
Licensing requirements vary by state and services offered. You may need:
Business license
Cosmetology or esthetician license
Massage therapy license
Health and safety permits
Fire department clearance
Read More: OptiMantra – Spa Licensing Requirements
Step 6: Purchase Equipment and Supplies
Essential spa equipment includes:
Massage tables and chairs
Facial steamers and skincare tools
Waxing stations
Towels, robes, and linens
POS system and booking software
Read More: Spa and Equipment – Med Spa Setup Guide
Step 7: Hire and Train Staff
Your team may include:
Licensed estheticians
Massage therapists
Receptionists
Spa managers
Invest in training to ensure consistent service quality and compliance with safety standards.
Step 8: Market Your Spa
Build a strong brand and online presence. Use:
Social media (Instagram, Facebook, TikTok)
Local SEO and Google Business Profile
Email marketing and loyalty programs
Partnerships with gyms, salons, and wellness influencers
Read More: Smart Spa Business – 46 Spa Marketing Ideas
Market Your Spa Business with Contractor Back Office
Struggling to stand out in a crowded wellness industry? Contractor Back Office helps spa owners build a polished brand, attract more clients, and streamline day-to-day operations with smart digital tools and expert support.
Our Services Include:
Step 9: Get the Right Insurance
Protect your spa with:
General Liability Insurance – Covers third-party injuries and property damage.
Commercial Auto Insurance – Covers vehicles used for mobile spa services or business operations.
Commercial Property Insurance – Protects your spa’s building, furnishings, and equipment.
Workers’ Compensation Insurance – Covers employee injuries and is required if you have staff.
Equipment Insurance – Safeguards your valuable spa tools and machines from theft, damage, or breakdowns.
Cyber Liability Insurance – Protects client data and booking systems.
Final Thoughts
Starting a spa business is a journey that blends passion with planning. By following these steps and securing the right insurance, you’ll be well-positioned to create a relaxing, profitable, and protected spa experience for your clients.
Wexford Insurance is here to help you every step of the way.
Contact us today for customized spa business insurance solutions tailored to your needs.
