How To Start a Roofing Business: A Step-by-Step Guide
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 12
- 2 min read
Updated: 4 days ago
Starting a roofing business can be a rewarding and profitable venture—especially with the growing demand for residential and commercial roofing services. But success starts with a solid foundation. In this guide, we’ll walk you through the essential steps to launch your roofing company legally, safely, and profitably.
Whether you're a skilled roofer ready to go solo or an entrepreneur entering the construction industry, this guide will help you get started—and show you how Wexford Insurance can protect your business from day one.
Step 1: Research Your Market and Services
Start by identifying your target market and the types of roofing services you’ll offer:
Residential vs. commercial roofing
Asphalt shingles, metal roofing, flat roofs, etc.
Repairs, replacements, inspections, and maintenance
Step 2: Register Your Business
Choose a business name and legal structure (LLC, sole proprietorship, etc.), then register with your state and obtain an EIN from the IRS.
Step 3: Get Licensed and Certified
Roofing often requires state or local licensing. Check with your state’s contractor licensing board for requirements.
Step 4: Invest in Equipment and Crew
Start with essential roofing tools like:
Ladders and scaffolding
Nail guns and compressors
Safety harnesses and PPE
Roofing materials and disposal equipment
Hire experienced roofers or subcontractors and ensure they’re trained in safety protocols.
Step 5: Get the Right Insurance Coverage
Roofing is a high-risk industry, and proper insurance is critical. At Wexford Insurance, we specialize in coverage for roofing contractors, including:
General Liability Insurance – Protects against property damage and injury claims.
Commercial Auto Insurance – Covers work vehicles and trailers.
Commercial Property Insurance – Protects your office or storage space.
Workers’ Compensation Insurance – Required if you have employees.
Tools & Equipment Coverage – Covers your gear from theft or damage.
Step 6: Build Your Brand and Online Presence
Create a professional website, set up social media profiles, and list your business on platforms like Google Business Profile and HomeAdvisor. Ask satisfied customers for reviews to build credibility.
Step 7: Market Your Services and Start Selling
Use digital marketing, local advertising, and referral programs to attract clients. Offer free inspections or estimates to get your foot in the door.
Bonus Resource: Streamline Your Operations
To help manage your roofing business more efficiently, consider using Contractor Back Office. We specialize in contractor support services like bids & estimates, website and social media management—giving you more time to focus on growing your business.
Final Thoughts
Starting a roofing business takes planning, investment, and the right support. With the proper licenses, equipment, and insurance coverage from Wexford Insurance, you’ll be ready to build a business that lasts.
