How to Price Your Equine Farm Services Profitably

Nate Jones, CPCU, ARM, CLCS, AU
2 days ago
2 min read

Setting the right price for an equine farm services is essential for attracting clients, covering your costs, and building a profitable equine farm. Price too high, and you may deter potential clients; price too low, and your business may struggle to cover expenses.

This guide will help you determine competitive rates while ensuring your farm and operations are protected.

1. Understand Your Costs

Before setting prices, it’s important to know your operational costs, including:

Feed, bedding, and supplements
Veterinary and farrier care
Facility maintenance and equipment
Staffing and training costs
Utilities and insurance coverage

Knowing your costs ensures your pricing covers expenses and contributes to profit.

2. Research the Local Market

Evaluate what other boarding and training facilities in your area charge. Consider:

The level of services offered (full board, partial board, or training packages)
The quality of facilities and amenities
Specialty services, like competitive training or lesson programs

This research helps you position your farm competitively while highlighting your unique offerings.

3. Factor in Your Expertise and Services

Your experience, certifications, and the quality of training provided should influence pricing:

Highly experienced trainers can justify premium rates
Specialized training (dressage, jumping, or therapeutic riding) may command higher fees
Additional services like grooming, turnout, or lessons can be bundled

4. Offer Flexible Pricing Options

Provide options to attract different client needs:

Full Board: Comprehensive care including feeding, stall cleaning, turnout, and basic training
Partial Board: Clients handle some daily care while you provide essential services
Training Packages: Hourly or monthly packages for lessons and horse training

Flexible pricing makes your farm accessible to a wider range of clients and encourages long-term relationships.

5. Don’t Forget Risk Management (Price Includes Protection)

Your pricing must contemplate risk. The right insurance enables consistent operations and contractual credibility:

Wexford Insurance partners with carriers that insure equine farms nationwide and can tailor coverage to your services and contracts.

6. Review and Adjust Regularly

Horse boarding and training pricing isn’t static:

Review costs annually to ensure rates cover expenses and profit margins
Adjust prices based on changes in feed costs, staffing, or facility upgrades
Gather client feedback to understand perceived value and satisfaction

Final Thoughts

Pricing your equine farm services requires balancing costs, market research, and client expectations. By understanding your expenses, highlighting your expertise, and ensuring proper insurance coverage, you can set fair rates that attract clients and grow your equine farm business.

Secure your farm and protect your clients.

Contact Wexford Insurance today.