How to Market a Dumpster Rental Business in Your Local Area
- Nate Jones, CPCU, ARM, CLCS, AU
- Jul 17
- 2 min read
You’ve got the truck, the dumpsters, and the drive—but how do you get the phone ringing? Whether you're just starting out or looking to grow, learning how to market your dumpster rental business locally is key to building a steady stream of customers.
At Wexford Insurance, we work with dumpster rental companies across the country, helping them protect their businesses with specialized dumpster rental insurance. We also understand that local marketing is one of the most important parts of growing your business.
📘 New to the industry? Download our free eBook: “How to Start a Dumpster Rental Business”
1. Set Up and Optimize Your Google Business Profile
Your Google Business Profile is one of the most powerful tools for local visibility. Make sure to:
Verify your business
Add high-quality photos of your dumpsters and trucks
Include accurate service areas, hours, and contact info
Collect and respond to customer reviews
2. Build a Local SEO-Optimized Website
Your website should be:
Mobile-friendly and fast-loading
Optimized for keywords like “dumpster rental in [Your City]”
Equipped with online booking or quote request forms
Linked to your Google Business Profile and social media
👉 Need help getting started? Read: Dumpster Rental Business Plan Template
3. Use Local Paid Ads
Platforms like Google Ads and Facebook Ads allow you to target customers in your area. Focus on:
Keywords like “dumpster rental near me” or “roll-off dumpster [Your City]”
Geo-targeting within your service radius
Seasonal promotions (spring cleanups, remodeling season, etc.)
4. Partner with Local Contractors and Builders
Reach out to:
General contractors
Roofing companies
Remodeling businesses
Real estate investors and property managers
Offer referral incentives or volume discounts to build long-term relationships.
👉 Also read: How to Get Sales for My Dumpster Rental Business
5. Leverage Social Media and Community Groups
Use platforms like:
Facebook and Instagram for local awareness
Facebook Marketplace for free listings
Local community groups and neighborhood apps like Nextdoor
Post photos, customer testimonials, and special offers regularly.
6. Use Yard Signs and Branded Equipment
Every time you drop off a dumpster, place a yard sign with your business name and phone number. Make sure your dumpsters and trailer are branded with your logo and contact info.
7. Collect and Showcase Reviews
Ask happy customers to leave reviews on:
Google
Yelp
Facebook
Positive reviews build trust and improve your local search rankings.
8. Don’t Forget Insurance
Many commercial clients will ask if you’re insured before working with you. Having the right dumpster rental insurance not only protects your business—it helps you close more deals.
External Resources to Help You Market Locally
Final Thoughts
Marketing your dumpster rental business locally doesn’t have to be expensive—it just needs to be strategic. Focus on building visibility, trust, and relationships in your community, and the sales will follow.
At Wexford Insurance, we’re here to help you protect and grow your business every step of the way.
👉 Get a free insurance quote today📘 Download our free eBook: “How to Start a Dumpster Rental Business”
