How to Get Sales for an Electrical Contracting Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 5
- 2 min read
Generating consistent sales is one of the biggest challenges for electrical contractors—especially when starting out or expanding into new markets. Whether you specialize in residential wiring, commercial lighting, or fire alarm installations, attracting clients requires a mix of smart marketing, strong relationships, and professional branding.
At Wexford Insurance, we work with electrical contractors across the country to help protect their businesses—and grow them. This guide shares proven strategies to help you get more sales and build a steady pipeline of electrical contracting jobs.
1. Build a Professional Website
Your website is often the first impression potential clients get. Make sure it includes:
Clear list of services (residential, commercial, industrial)
Contact form and phone number
Testimonials and project photos
Service area and license information
2. Optimize for Local SEO
Local search engine optimization helps your business appear when people search for “electrician near me” or “commercial electrical contractor.” Focus on:
Local keywords on your website
Directory listings (Yelp, Angi, Houzz)
Positive reviews from past clients
3. Use Social Media to Showcase Your Work
Platforms like Instagram, Facebook, and LinkedIn are great for:
Sharing before-and-after photos
Promoting seasonal services (e.g., holiday lighting)
Engaging with local homeowners and builders
Running targeted ads
4. Network with Builders, Developers & Property Managers
Building relationships with professionals in the construction industry can lead to repeat business and referrals. Attend:
Local contractor meetups
Chamber of Commerce events
Trade shows and expos
5. Offer Referral Incentives
Encourage satisfied clients to refer others by offering:
Discounts on future services
Gift cards or cash bonuses
Free inspections or consultations
6. Bid on Commercial and Government Contracts
Register with platforms like:
SAM.gov for federal contracts
Local government procurement portals
Construction bidding sites like ConstructConnect
7. Partner with Contractor Back Office
Contractor Back Office helps electrical contractors grow by managing:
Website design and SEO
Social media and email campaigns
Invoicing and CRM systems
These tools help you stay organized, look professional, and win more jobs.
8. Make Sure You’re Properly Insured
Clients and general contractors often require proof of insurance before awarding contracts. At Wexford Insurance, we help electrical contractors get the coverage they need to bid confidently and operate safely. Essential policies include:
Final Thoughts
Getting sales for your electrical contracting business takes more than technical skill—it requires marketing, networking, and professionalism. With the right strategy and the right insurance, you can grow your business and win more contracts.
At Wexford Insurance, we’re here to help you protect and scale your electrical contracting business.
Ready to protect your electrical contracting business?
