How to Get Sales for a Tile Installation Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 27
- 3 min read
Whether you specialize in tile flooring, shower tile, ceramic, mosaics, or commercial flooring, getting consistent sales is key to growing your tile installation business. With competition rising and customer expectations evolving, contractors must use smart strategies to attract leads and convert them into paying clients.
At Wexford Insurance, we help tile contractors protect and grow their businesses with tailored insurance solutions. In this guide, we’ll share proven ways to generate sales and build a sustainable tile installation company.
1. Build a Professional Website
Your website is your digital storefront. It should:
Showcase your services and specialties
Include high-quality photos of completed projects
Feature customer testimonials
Offer easy contact options and quote requests
Make sure your site is optimized for local SEO so you appear in searches like “tile installer near me.”
Learn more from Townsquare Interactive’s tile contractor marketing guide.
2. Leverage Social Media
Platforms like Instagram, Facebook, and Pinterest are ideal for visual businesses like tile installation. Use them to:
Share before-and-after photos
Post videos of your process
Run promotions and giveaways
Engage with local homeowners and designers
Explore more ideas at TheBrandBoy’s tile marketing tips.
3. Partner with Local Businesses
Build referral relationships with:
Interior designers
Real estate agents
Plumbers and general contractors
Homeowners associations (HOAs)
These professionals often need reliable tile installers and can send you steady leads. Learn how to build partnerships from MarketSharp’s flooring lead guide.
4. Offer Free Estimates and Consultations
Free consultations help build trust and give you a chance to showcase your expertise. Use this time to:
Educate the client on tile options
Provide a clear quote
Upsell premium materials or designs
This strategy is especially effective for residential clients and small commercial jobs.
5. Get Listed on Lead Platforms
Sign up for platforms like:
These sites connect you with homeowners actively searching for tile installation services.
6. Use Paid Ads Strategically
Run targeted ads on:
Google (for local search visibility)
Facebook (for visual promotions)
Instagram (for showcasing your work)
Make sure your ads include strong calls to action like “Book a Free Estimate” or “Get 10% Off First Project.”
Grow Your Tile Installation Business Sales with Contractor Back Office
Want to win more tile installation jobs and grow your revenue? Contractor Back Office helps tile contractors attract more clients, build trust online, and streamline sales operations with expert digital tools and support.
Our Services for Tile Installation Include:
Build a sleek, mobile-friendly website that showcases your tile work and makes it easy for clients to request quotes.
Rank higher on Google for keywords like “tile installer near me” or “bathroom tile contractor” to attract local leads.
Share project photos, client testimonials, and promotions across Instagram, Facebook, and Pinterest to stay top-of-mind.
Keep your finances organized with accurate, contractor-focused bookkeeping and reporting.
Track leads, automate follow-ups, and manage your sales pipeline with a customized CRM system.
Present professional proposals and accurate estimates for residential and commercial tile projects.
Protect Your Business with Insurance
Clients want to work with professionals who are licensed and insured. At Wexford Insurance, we help tile contractors secure:
Final Thoughts
Getting sales for your tile installation business takes more than just skill — it requires smart marketing, strong partnerships, and professional presentation. By combining digital strategies with local outreach and insurance protection, you’ll be well-positioned to grow your business.
Need help insuring your tile business?
Contact Wexford Insurance today.
