How to Get Sales for a Steel Erection Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 12
- 3 min read
Growing a steel erection business requires more than technical expertise—it demands strong marketing, networking, and compliance strategies. At Wexford Insurance, we help contractors not only protect their operations but also position themselves for success by meeting client requirements and building trust through proper insurance coverage.
Why Sales Growth Matters
Consistent sales ensure:
Steady cash flow
Ability to invest in equipment and staff
Long-term business sustainability
Proven Strategies to Increase Sales
1. Bid on Commercial Construction Projects
One of the most effective ways to secure steel erection contracts is by actively bidding on commercial projects. Register your business on local and national bid platforms to access opportunities for:
Commercial buildings such as warehouses and retail spaces
Industrial facilities including factories and manufacturing plants
Metal frame structures for large-scale construction projects
When bidding, ensure your proposals highlight:
Competitive pricing
Safety compliance
Insurance coverage (many clients require proof of liability and workers’ compensation before awarding contracts)
2. Build Relationships with Developers and Contractors
Networking is key in the construction industry. Establish strong relationships with:
General contractors who manage large projects
Architects who influence structural design decisions
Property developers planning new commercial or industrial sites
Attend trade shows, industry events, and local business networking meetings. These connections often lead to repeat business and referrals. Consider joining professional associations like the Associated General Contractors of America for credibility and networking opportunities.
3. Leverage Online Marketing
A strong digital presence can set your steel erection business apart. Focus on:
Professional Website – Showcase past projects, certifications, and insurance credentials
SEO Optimization – Target keywords like steel erection contractor services and metal building construction
Social Media Marketing – Share project updates, safety tips, and client testimonials on platforms like LinkedIn and Facebook
Investing in online marketing helps you reach property developers and contractors searching for reliable steel erection services.
4. Offer Referral Incentives
Word-of-mouth is powerful in construction. Encourage satisfied clients to refer new business by offering:
Discounts on future projects
Gift cards or bonuses for successful referrals
This strategy builds trust and expands your client base without heavy advertising costs.
5. Highlight Safety and Compliance
Clients prioritize contractors who follow OSHA standards and maintain proper insurance coverage. Display your:
Safety training credentials
Proof of insurance
Promoting your compliance and risk management practices reassures clients and gives you a competitive edge during bidding.
Grow Your Sales with Contractor Back Office
Having trouble finding new customers and closing deals? Contractor Back Office gives you the tools and support to help your business grow and keep everything running smoothly.
Our Services include:
How Insurance Helps You Win More Contracts
Many commercial projects require proof of insurance before awarding contracts. Key policies include:
Having these coverages not only safeguards your business but also builds client confidence.
Final Thoughts
Sales growth in steel erection is about trust, visibility, and compliance. Whether you’re a Design and Build Contractor, Metal Building General Contractor, or Steel Building Construction Specialist, combining strong marketing strategies with proper insurance coverage positions your business for success.
Contact us today.
