How To Get Sales for a Restoration Business
- Nate Jones, CPCU, ARM, CLCS, AU
- 5 days ago
- 2 min read
Updated: 2 days ago
Growing a restoration business takes more than just technical expertise—it requires smart marketing, strong relationships, and strategic outreach. Whether you're focused on water damage restoration, mold remediation, or fire damage restoration, knowing how to get restoration business clients is key to long-term success.
At Wexford Insurance, we specialize in helping restoration contractors protect their businesses with tailored restoration business insurance. In this guide, we’ll share proven restoration business marketing strategies to help you attract more clients and boost your revenue.
1. Optimize for Local SEO
Most restoration jobs come from local customers searching online. Make sure your business shows up when they do.
Claim and optimize your Google Business Profile
Use keywords like “water damage restoration near me” on your website
Get listed in local directories like Yelp, Angi, and HomeAdvisor
2. Build Referral Relationships
Referrals are one of the most powerful ways to get consistent leads. Build partnerships with:
Property managers
Real estate agents
Insurance adjusters
Plumbers and HVAC contractors
Offer incentives or reciprocal referrals to keep the relationship strong.
3. Invest in Paid Advertising
Targeted ads can help you reach homeowners and businesses in need of restoration services.
Use Google Ads for emergency keywords like “flood cleanup” or “fire damage repair”
Run Facebook Ads targeting local homeowners
Retarget website visitors with display ads
4. Leverage Industry Associations
Joining restoration industry groups can help you network, learn, and get listed in member directories.
5. Use Lead Generation Platforms
Platforms like Thumbtack, HomeAdvisor, and Angi can connect you with customers actively looking for restoration services.
6. Don’t Forget Insurance
As you grow your restoration business, your exposure to risk increases. Whether it’s property damage, liability claims, or employee injuries, having the right insurance is essential to protect your operations and reputation.
At Wexford Insurance, we specialize in restoration business insurance tailored to your specific needs. Here are the five essential types of coverage to consider:
General Liability Insurance – Protects against third-party claims for bodily injury or property damage.
Workers’ Compensation Insurance – Covers medical expenses and lost wages if an employee is injured on the job.
Commercial Property Insurance – Safeguards your office, warehouse, and equipment from fire, theft, or natural disasters.
Commercial Auto Insurance – Covers vehicles used for business purposes, including service vans and trucks.
Tools & Equipment Insurance – Protects your restoration gear from damage, theft, or loss on job sites or in transit.
Ready to Grow Your Restoration Business?
If you're ready to take your restoration business to the next level, make sure you're protected with the right insurance. Wexford Insurance is here to help you grow with confidence.
Bonus Resource: Streamline Your Operations
To help manage your restoration business more efficiently, consider using Contractor Back Office. We specialize in contractor support services like invoicing, website, CRM, and social media management—giving you more time to focus on growing your business.
