How to Get Sales for a Ready Mix Concrete Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 14
- 2 min read
Launching a ready mix concrete business is only the first step—growing your customer base and increasing sales is where success truly begins. With high competition in the construction industry, you need a strategic approach to attract contractors, builders, and developers.
This guide will show you proven methods to boost sales for your ready mix concrete company.
Why Sales Strategy Matters
Ready mix concrete businesses operate in a competitive market where reliability, pricing, and service quality determine success. Without a clear sales plan, even the best batching plant and mixer trucks won’t guarantee profitability.
Proven Strategies to Increase Sales
1. Build a Strong Online Presence
Create a professional website showcasing your services, delivery areas, and contact details.
Use SEO keywords like “ready mix concrete supplier near me” and “concrete delivery services”.
Add customer testimonials and project photos.
Read More: Google business Profile for local visibility.
2. Network with Contractors and Builders
Attend local construction trade shows.
Join industry associations.
Offer volume discounts for repeat customers.
3. Offer Competitive Pricing
Analyze competitor rates and adjust your pricing strategy:
Provide transparent quotes.
Offer flexible payment terms for large projects.
4. Ensure Reliable Delivery
Timely delivery is critical for contractors. Invest in:
Well-maintained mixer trucks.
GPS tracking for efficient scheduling.
Backup plans for peak demand periods.
5. Leverage Social Media Marketing
Share project updates on LinkedIn, Facebook, and Instagram.
Run targeted ads for contractors and developers.
Highlight your safety and quality standards.
6. Partner with Local Construction Companies
Form partnerships with:
Residential builders
Commercial contractors
Municipal project managers
7. Focus on Safety and Compliance
Contractors prefer suppliers who meet safety standards. Showcase:
Environmental responsibility
Insurance coverage for liability and equipment
Boost Your Sales With Contractor Back Office
Having trouble finding new customers and closing deals? Contractor Back Office gives you the tools and support to help your business grow and keep everything running smoothly.
Our Services include:
Don’t Forget Insurance
Insurance is not just a legal requirement—it’s a selling point. Contractors trust suppliers who are fully insured. Common policies include:
Final Thoughts
Getting sales for your ready mix concrete business requires a mix of marketing, networking, and operational excellence. Build trust through reliability, competitive pricing, and proper insurance coverage. At Wexford Insurance, we specialize in concrete manufacturing and delivery insurance, helping you protect your trucks, batch plants, and employees.
Ready to grow your business?
Contact us today.
