How to Get Sales for a Pressure Washing Business

Nate Jones, CPCU, ARM, CLCS, AU
Aug 4
3 min read

Updated: 6 hours ago

If you're running or planning to start a pressure washing business, generating consistent sales is key to long-term success. Whether you're targeting residential homeowners or retail businesses, building a strong client base requires more than just great service it takes smart marketing, strategic outreach, and a solid reputation.

At Wexford Insurance, we specialize in helping pressure washing businesses protect their assets with tailored insurance programs. But we also understand that growth starts with sales. In this guide, we’ll share proven strategies to help you attract new customers, retain existing ones, and build a thriving pressure washing business.

1. Build a Strong Online Presence

✅ Set Up Your Google Business Profile

A verified Google Business Profile helps your business appear in local search results and on Google Maps. It’s free and essential for local SEO.

Include:

Business name and contact info
Service area
Photos of your work
Customer reviews

✅ Create a Professional Website

Your website should include:

Services offered
Service area
Contact form or quote request
Testimonials and before/after photos

Use platforms like WordPress or Squarespace to build your site. Tools like Bright Local can help manage your local listings.

2. Leverage Social Media Marketing

Social media is a powerful tool for showcasing your work and engaging with potential clients.

Share before-and-after photos on Instagram and Facebook
Run targeted Facebook ads by location and demographics
Use TikTok or YouTube for short videos demonstrating your cleaning process

Tools like Later Social and Sprout Social can help schedule and manage posts.

3. Use Email and SMS Marketing

Stay top-of-mind with past and potential clients by sending:

Seasonal promotions
Maintenance reminders
New service announcements

Platforms like Mailchimp are great for email campaigns, while Text Magic offers SMS marketing solutions.

4. Tap into Referrals and Partnerships

Word-of-mouth is still one of the most effective ways to grow.

Ask satisfied customers for referrals
Offer discounts for referrals
Partner with real estate agents, property managers, and contractors

Networking locally and attending community events can also lead to valuable connection.

5. Optimize Your Sales Pitch and Follow-Up

According to King of Pressure Wash, successful sales start with understanding your client’s needs. Tailor your pitch, listen actively, and follow up with a detailed proposal.

Include:

Scope of work
Timeline
Pricing and optional add-ons
Insurance coverage details

Upsell additional services like gutter cleaning or driveway sealing to increase revenue.

6. Invest in Reviews and Reputation Management

Positive reviews build trust and credibility. Use platforms like Nice Job to automatically request reviews after each job.

Encourage clients to leave reviews on:

Google
Facebook
Yelp

Respond to reviews professionally to show you value customer feedback.

Why Insurance Matters in Sales

Clients want to know they’re protected. Highlight your coverage in proposals and marketing materials. At Wexford Insurance, we offer:

General Liability Insurance – Covers property damage and injuries
Equipment Insurance – Protects your tools and machines
Work Compensation Insurance – Required if you have employees. Covers workplace injuries and lost wages.
Commercial Property Insurance – Covers your office or storage space.