How to Get Sales for a Photography Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 9
- 3 min read
Starting a photography business is one thing—getting consistent clients is another. Whether you're a wedding photographer, portrait artist, or commercial shooter, learning how to get sales for your photography business is key to long-term success.
In this guide, we’ll walk you through proven strategies to attract clients, grow your brand, and boost your bookings. Plus, we’ll show you how Wexford Insurance can help protect your business as it grows.
1. Define Your Niche and Ideal Client
Before you market your services, get clear on who you serve. Are you a wedding photographer? Do you specialize in real estate, product, or portrait photography?
Knowing your niche helps you:
Tailor your messaging
Set competitive pricing
Build a focused portfolio
Attract the right clients
2. Build a Professional Website
Your website is your digital storefront. It should include:
A clean, mobile-friendly design
A portfolio of your best work
Clear service descriptions and pricing
Testimonials and reviews
A contact form or booking system
Platforms like Squarespace and Wix offer beautiful templates made for photographers.
3. Optimize for Local SEO
Most photography clients search locally. Make sure your business shows up by:
Creating a Google Business Profile
Using location-based keywords (e.g., “wedding photographer in Austin”)
Getting listed on local directories like Yelp and Thumbtack
Encouraging happy clients to leave Google reviews
4. Leverage Social Media
Instagram, Pinterest, and Facebook are powerful platforms for photographers. Use them to:
Share behind-the-scenes content
Post client testimonials
Use relevant hashtags (e.g., #weddingphotographer, #brandphotography)
Run giveaways or promotions
💡 Check out Instagram marketing tips for photographers.
5. Network with Local Businesses and Creatives
Build relationships with:
Wedding planners
Event venues
Makeup artists and stylists
Real estate agents
Marketing agencies
Offer to collaborate or create referral partnerships. Word-of-mouth is still one of the most powerful sales tools.
6. Offer Mini Sessions or Seasonal Promotions
Mini sessions are short, affordable photo shoots that attract new clients and fill your calendar. They’re perfect for:
Holidays (e.g., Christmas, Valentine’s Day)
Back-to-school portraits
Spring or fall family sessions
Promote them through email, social media, and local Facebook groups.
7. Collect and Showcase Testimonials
Social proof builds trust. After every shoot, ask clients for a review and permission to share their photos. Display testimonials on your website, Google profile, and social media.
8. Use Email Marketing
Build an email list from your website and social media. Send regular newsletters with:
Portfolio highlights
Promotions or discounts
Behind-the-scenes stories
Tips for preparing for a photo session
Tools like Mailchimp email marketing easy for creatives.
9. Attend Local Events and Expos
Set up a booth at bridal shows, art fairs, or business expos. Bring printed portfolios, business cards, and offer a giveaway to collect leads.
Boost Your Photography Business with Contractor Back Office
Running a photography business is exciting—but juggling shoots, editing, client outreach, and marketing can be overwhelming. Contractor Back Office helps photographers build a polished brand, attract more clients, and streamline operations with smart digital tools.
Our Services Include:
Website Design & Management– Showcase your portfolio and services with a stunning, mobile-friendly site
SEO Optimization – Get discovered by clients searching for photographers in your area
Social Media Management– Share your work, behind-the-scenes content, and engage with your audience
Bookkeeping Services– Simplify billing and stay organized
CRM Management– Track leads, manage client relationships, and follow up with ease
Bids & Estimates– Send professional proposals for weddings, events, and commercial shoots
Protect Your Business with Insurance
As your business grows, so do your risks. Clients, venues, and even some online platforms may require proof of insurance before hiring you.
At Wexford Insurance, we specialize in photography business insurance, including:
Final Thoughts: Sales Start with Strategy
Getting sales for your photography business isn’t just about taking great photos—it’s about building relationships, marketing smart, and protecting your business. With the right tools and a clear plan, you can grow a thriving photography brand i and beyond.
👉 Contact us today and let Wexford Insurance help you protect your photography business as it grows.
