How Do I Get Commercial Photography Contracts?
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 10
- 2 min read
Breaking into the world of commercial photography can be a game-changer for your business. Whether you're shooting corporate events, product photography, real estate, or branding campaigns, commercial contracts offer consistent work and higher pay. But how do you land these valuable gigs?
In this guide, we’ll walk you through proven strategies to get commercial photography contracts—and how to protect your business with the right insurance coverage from Wexford Insurance.
What Is Commercial Photography?
Commercial photography involves creating images for business use—such as advertising, marketing, websites, or internal documentation. Clients may include:
Corporations
Small businesses
Real estate firms
E-commerce brands
Marketing agencies
Smart Ways to Win Commercial Photography Clients
1. Build a Professional Portfolio
Your portfolio is your visual resume. Focus on showcasing:
Product shots
Corporate headshots
Event coverage
Branding imagery
Make sure your website is clean, fast, and mobile-friendly.
💡Read More: How to build a photography portfolio
Struggling to Build Your Portfolio and Website?
Balancing photo shoots, editing deadlines, and client communication leaves little time for marketing. That’s where Contractor Back Office steps in—helping photographers elevate their brand, attract more bookings, and simplify business operations with smart digital tools.
Our services include:
2. Network with Local Businesses
Attend local business events, chamber of commerce meetings, and trade shows. Offer free mini sessions or discounted shoots to get your foot in the door.
3. Leverage LinkedIn and Email Outreach
Create a strong LinkedIn profile and connect with:
Marketing managers
Creative directors
Real estate agents
Event planners
Send personalized emails with a link to your portfolio and a short pitch.
💡Read More: LinkedIn tips for photographers
4. List Your Services on Business Directories
Get listed on platforms like:
These platforms help businesses find local photographers for commercial work.
5. Offer Commercial Packages
Create clear pricing packages for commercial clients. Include:
Number of edited images
Licensing terms
Turnaround time
Optional add-ons (e.g., drone photography, video)
6. Get Referrals and Testimonials
Ask satisfied clients for referrals and reviews. Word-of-mouth is powerful in the commercial space.
Why Insurance Is Crucial for Commercial Photography
Commercial clients expect professionalism—and that includes being insured. At Wexford Insurance, we specialize in photography business insurance tailored to creatives.
Recommended coverage includes:
General Liability Insurance – Protects against client injuries or property damage.
Commercial Auto Insurance – Covers vehicles used for business travel.
Commercial Property Insurance – Safeguards your studio or office space.
Workers Compensation Insurance – Required if you hire employees or assistants.
Equipment Insurance – Covers theft, damage, or loss of your gear
Final Thoughts
Getting commercial photography contracts takes strategy, persistence, and professionalism. By building a strong portfolio, networking effectively, and protecting your business with insurance, you’ll be well-positioned to grow your client base and revenue.
If you're ready to take your photography business to the next level, Wexford Insurance is here to help you stay protected and confident.
📞 Need help with insurance for your photography business?
Contact Wexford Insurance today.
