How to Get Sales for a Millwright Business

Nate Jones, CPCU, ARM, CLCS, AU
Nov 12
2 min read

Growing a millwright business requires more than technical expertise — it demands a strong sales strategy. Industrial clients expect reliability, professionalism, and proof that you can handle complex machinery installations and maintenance.

In this guide, we’ll share actionable tips to help you attract clients, secure contracts, and build recurring revenue.

1. Build a Strong Brand and Online Presence

Your digital presence is often the first impression for potential clients.

Create a professional website showcasing your services, certifications, and past projects.
Optimize for SEO using keywords like millwright services, industrial machinery installation, and millwright contractors.
Use LinkedIn and social media to share industry insights and connect with decision-makers.

2. Network with Industrial and Manufacturing Companies

Attend trade shows, industry events, and local business meetups to connect with plant managers and contractors. Building relationships in person often leads to long-term contracts.

3. Leverage Trade Associations

Join associations like the National Association of Millwrights or local manufacturing groups. Membership often provides access to job boards, networking events, and credibility in the industry.

4. Use Cold Outreach and Referral Programs

Send personalized emails to industrial companies explaining your services.
Offer referral incentives to existing clients for introducing new business.

5. Create Service Packages and Maintenance Contracts

Recurring maintenance contracts provide steady income and strengthen client relationships. Offer tiered packages for installation, alignment, and preventive maintenance.

6. Partner with General Contractors and Construction Firms

Many large projects require millwright services. Partnering with contractors gives you access to bigger jobs and consistent work.

Grow Your Sales with Contractor Back Office

Having trouble finding new customers and closing deals? Contractor Back Office gives you the tools and support to help your business grow and keep everything running smoothly.

Our Services include:

Highlight Insurance and Certifications

Clients want assurance that you’re insured and compliant with safety standards. At Wexford Insurance, we provide millwright-specific coverage, including:

Having proper insurance not only protects your business but also builds trust with clients.

Final Thoughts

Sales success in the millwright industry comes down to visibility, trust, and relationships. By building a strong brand, networking strategically, and showcasing your insurance coverage, you can win more contracts and grow your business. Ready to protect your millwright company? Contact Wexford Insurance today.