How to Get Sales for a Mattress Store Business

Running a mattress store can be profitable, but attracting customers and generating consistent sales requires more than just stocking quality products. You need a strong marketing strategy, excellent customer service, and a plan to stand out in a competitive market.

Wexford Insurance specializes in retail business insurance for mattress and furniture stores, helping entrepreneurs protect their investment while focusing on growth. In this guide, we’ll share proven strategies to boost mattress store sales and explain why having the right insurance supports your success.

1. Optimize Your Online Presence

Most customers start their search online. Make sure your store appears when they search for “mattress store near me.”

• Create a Google Business Profile and keep it updated with photos, hours, and reviews.

• Invest in local SEO to rank higher in search results.

• Build a mobile-friendly website with clear product descriptions and financing options.

2. Use Social Media Advertising

Platforms like Facebook and Instagram allow you to target local customers with ads showcasing your products and promotions.

• Highlight special deals like free delivery or seasonal discounts.

• Share educational content about mattress types and sleep health.

Read More: Check out Facebook Ads Guide for small businesses.

3. Offer Financing and Promotions

Mattresses are a big-ticket purchase. Offering financing options or limited-time discounts can encourage buyers to commit.

• Partner with financing companies for easy payment plans.

• Run holiday sales or bundle deals (mattress + frame + bedding).

Read More: Check out consumer financing solutions for retailers.

4. Improve In-Store Experience

Customers want to test mattresses before buying. Make your showroom inviting:

• Organize displays by mattress type and size.

• Train staff to provide personalized recommendations.

• Offer perks like free delivery or old mattress removal.

5. Collect and Showcase Reviews

Positive reviews build trust and influence buying decisions.

• Ask satisfied customers to leave reviews on Google and Yelp.

• Display testimonials on your website and social media.

6. Partner with Local Businesses

Collaborate with furniture stores, interior designers, or real estate agents to reach new customers.

• Offer referral discounts.

• Provide mattresses for staging homes.

Increase Your Business Sales with Contractor Back Office

Finding it hard to attract new customers and close deals? Contractor Back Office offers the solutions you need to grow your business and simplify operations.

Services include:

• Website Design & Management

• SEO Optimization

• Social Media Management

• Bookkeeping Services

• CRM Management

• Bids & Estimates

• Phone Support

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Protect Your Business with Insurance

Growth comes with risk. Accidents, property damage, or delivery mishaps can lead to costly setbacks. Wexford Insurance offers tailored coverage for mattress retailers, including:

• General Liability Insurance 

• Commercial Property Insurance

• Commercial Auto Insurance

• Workers’ Compensation 

• Equipment Insurance 

Insurance ensures you can focus on sales without worrying about unexpected losses.

REQUEST A FREE QUOTE

Final Thoughts

Increasing mattress store sales requires a mix of online marketing, in-store experience, and customer trust. Combine these strategies with strong insurance coverage to protect your business and support long-term growth. Contact Wexford Insurance today for a customized plan that fits your needs.

FAQs

1. Is owning a mattress store business profitable?

2. How much does it cost to start a mattress store business?

3. What business plan template do I need for a mattress store business?