How to Get Sales for a Locksmith Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 11
- 2 min read
Running a locksmith business is more than just unlocking doors—it’s about building trust, visibility, and a steady stream of clients. Whether you specialize in residential, commercial, or automotive locksmith services, growing your sales requires a mix of smart marketing strategies and operational credibility. That’s where Wexford Insurance comes in. We help locksmith businesses secure the right insurance coverage, which not only protects your operations but also builds confidence with customers.
Locksmith services are often needed in emergencies, meaning customers choose the first reliable option they find. If your business isn’t visible online or lacks professional credibility, you’re losing sales to competitors. Let’s explore proven strategies to attract new clients and boost revenue.
1. Optimize Your Online Presence
Your website is your digital storefront. Make sure it:
Loads fast and is mobile-friendly
Includes click-to-call buttons and clear service listings
Displays trust signals like “licensed, bonded, and insured”
Read Now: Locksmith Marketing Guide
SEO Tip: Target local keywords like “emergency locksmith near me” or “24-hour l
2. Leverage Local SEO and Google Business Profile
Claim and optimize your Google Business Profile:
Add accurate contact info, service hours, and photos
Post updates and special offers regularly
Encourage satisfied customers to leave reviews
Learn More: SEO Tips for Locksmiths
3. Run Paid Ads for Urgent Leads
When someone is locked out, they click the first result. Use:
Google Ads for emergency keywords
Facebook and Instagram Ads targeting homeowners and property managers
4. Build Referral Programs and Partnerships
Partner with:
Real estate agents for rekeying services as closing gifts
Property management companies for recurring contracts
Offer referral incentives like discounts or gift cards.
Learn More: Referral Program Strategies
5. Offer Recurring Service Contracts
Commercial clients often need ongoing security maintenance. Pitch:
Master key systems
Access control upgrades
Scheduled lock inspections
Recurring contracts stabilize revenue and strengthen client relationships.
6. Use Social Media to Build Trust
Post:
Quick security tips
Before-and-after lock installations
Customer testimonials
Platforms like Facebook, Instagram, and Nextdoor help position you as a local expert.
Increase Your Business Sales with Contractor Back Office
Struggling to attract new customers and close deals? Contractor Back Office delivers the tools and expertise you need to grow your business and keep operations running smoothly.
Our Services include:
Highlight Insurance for Credibility
Clients trust locksmiths who are insured. Display proof of:
Final Thoughts
Growing sales for your locksmith business requires visibility, trust, and strategic partnerships. From local SEO and paid ads to referral programs and recurring contracts, these tactics will help you attract high-quality leads. And remember—having the right insurance coverage is a powerful sales tool. It shows clients you’re serious about professionalism and risk management.
Ready to protect and grow your locksmith business?
Contact Wexford Insurance today for tailored coverage that supports your growth goals.
