How to Get Sales for a Lawn Care Business
- Nate Jones, CPCU, ARM, CLCS, AU
- 4 days ago
- 3 min read
Starting a lawn care business is one thing—getting consistent sales is another. Whether you're just launching or looking to expand, attracting new customers and keeping your schedule full is key to long-term success.
At Wexford Insurance, we specialize in helping lawn care contractors protect and grow their businesses with tailored insurance solutions. In this guide, we’ll walk you through the most effective ways to generate sales for your lawn care business and build a strong, profitable brand.
1. Build a Professional Online Presence
Your website is often the first impression potential customers get. Make sure it’s:
Mobile-friendly and SEO-optimized
Clear about your services and service areas
Equipped with online quote or contact forms
Showcasing reviews and before/after photos
💡Use Google Business Profile to appear in local search results and maps.
2. Use Local SEO to Get Found Online
Optimize your website and listings with keywords like:
“Lawn care services near me”
“Affordable lawn mowing [Your City]”
“Commercial lawn maintenance [Your Area]”
Also, list your business on directories like Yelp, Angi, and Thumbtack.
3. Offer Seasonal Promotions
Create limited-time offers for:
Spring cleanups
Summer mowing packages
Fall leaf removal
Winter snow removal (if applicable)
Promotions create urgency and help fill your schedule during slower months.
4. Leverage Social Media Marketing
Share lawn care tips and seasonal advice
Post before-and-after photos
Run local ads targeting homeowners and property managers
5. Network with Local Businesses and HOAs
Build relationships with:
Property managers
Real estate agents
Homeowners associations
Local contractors (for cross-referrals)
Attend local chamber of commerce events or sponsor community activities to increase visibility.
6. Ask for Referrals and Reviews
Happy customers are your best salespeople. Encourage them to:
Leave reviews on Google and Facebook
Refer friends and neighbors
Share your business on social media
Offer referral discounts or free add-on services as incentives.
7. Use Door Hangers and Flyers
Old-school marketing still works—especially in neighborhoods with high lawn care demand. Distribute flyers or door hangers with:
Your services
Pricing or promotions
Contact info and website
8. Bid on Commercial Contracts
Commercial clients offer recurring, high-value work. Use platforms like:
Make sure you have the right insurance to qualify for these bids.
Don’t Forget Insurance—It Builds Trust and Opens Doors
Having proper insurance isn’t just about protection—it’s a sales tool. Many commercial clients and HOAs require proof of insurance before awarding contracts. At Wexford Insurance, we help lawn care businesses get the coverage they need to qualify for bigger jobs and build credibility.
Insurance policies include:
Boost Your Lawn Care Business Sales with Contractor Back Office
Growing a lawn care business takes more than great mowing and maintenance—it requires visibility, trust, and smooth operations. Contractor Back Office helps lawn care professionals attract clients and streamline tasks so they can focus on delivering top-quality services like mowing, fertilization, aeration, and seasonal cleanups.
Our Services Include:
Final Thoughts
Getting sales for your lawn care business takes a mix of online visibility, local networking, and consistent follow-up. By building a strong brand, offering great service, and protecting your business with the right insurance, you’ll be well-positioned to grow.
At Wexford Insurance, we help lawn care contractors like you get insured and stay competitive. Whether you're targeting residential clients or bidding on commercial contracts, we’ll match you with the right coverage.
📞 Ready to grow your business with confidence?
Contact Wexford Insurance today.
