How to Get Sales for a Laundromat Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 3
- 2 min read
Owning a laundromat is a great way to generate steady income, but attracting customers and increasing sales requires more than just opening your doors. With the right marketing strategies and customer-focused approach, you can turn your laundromat into a thriving business.
At Wexford Insurance, we help laundromat owners protect their investment with tailored insurance coverage. Here’s how you can boost sales and grow your laundromat business.
1. Optimize Your Location and Visibility
Your location plays a major role in generating foot traffic. Make sure your laundromat is:
Easily accessible with ample parking
Visible from main roads
Near high-density housing or college campuses
2. Offer Additional Services
Diversify your offerings to attract more customers:
Wash-and-Fold Service: Perfect for busy professionals
Pickup and Delivery: Adds convenience and increases revenue
Dry Cleaning Partnerships: Expand your service portfolio
Adding these services can boost sales by 20–40%.
3. Create a Strong Online Presence
Modern customers search online before visiting. Make sure you:
Claim and optimize your Google Business Profile
Build a mobile-friendly website with SEO keywords like “laundromat near me” and “wash-and-fold service”
Use social media platforms to share promotions and updates
4. Run Promotions and Loyalty Programs
Encourage repeat business with:
Grand opening discounts
Loyalty cards or app-based rewards
Referral bonuses for existing customers
These strategies help build long-term customer relationships.
5. Partner with Local Businesses
Collaborate with:
Apartment complexes for exclusive deals
Hotels and Airbnb hosts for bulk laundry services
Gyms and salons for towel cleaning contracts
These partnerships can provide steady, high-volume sales.
6. Maintain a Clean and Comfortable Environment
Customers choose laundromats that feel safe and pleasant. Invest in:
Bright lighting and clean interiors
Comfortable seating and free Wi-Fi
Vending machines for snacks and detergents
A positive experience keeps customers coming back.
Boost Your Business Sales With Contractor Back Office
Looking for ways to attract new customers and close more deals? Contractor Back Office offers the solutions you need to grow your business and simplify operations.
Services include:
Protect Your Business
Sales growth means more customers and higher risk exposure. At Wexford Insurance, we offer:
Final Thoughts
Getting sales for your laundromat requires a mix of smart marketing, excellent customer service, and risk management. Combine these strategies with comprehensive insurance coverage to protect your growing business.
Ready to safeguard your laundromat?
Contact Wexford Insurance today.
