How to Get Sales for a Hot Shot Trucking Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 5
- 3 min read
Updated: Aug 11
Starting a hot shot trucking business is an exciting venture but getting your first customers and building a steady stream of sales can be challenging. Whether you're hauling loads across Texas or running regional routes in the Southeast, knowing how to market your services and build relationships is key to long-term success.
In this guide, we’ll walk you through proven strategies to help you land your first clients, grow your customer base, and keep your hot shot trucking business profitable.
1. Define Your Niche and Service Area
Before you start marketing, get clear on what kind of freight you want to haul and where you want to operate. Are you focusing on oilfield equipment in Texas? Construction materials in the Midwest? Time-sensitive loads across state lines?
Specializing helps you stand out and makes it easier to target the right customers.
2. Build a Professional Online Presence
Your website is your digital storefront. Make sure it includes:
A clear description of your services
Service areas and types of loads you haul
Contact information and a quote request form
Testimonials or reviews (if available)
Also, set up a Google Business Profile so you appear in local searches.
3. Use Load Boards Strategically
Load boards like DAT, 123Loadboard, and Truckstop.com are great for finding your first loads. While they may not offer the highest-paying jobs, they help you build experience and relationships.
Once you’ve completed a few successful deliveries, reach out to brokers and shippers directly to negotiate better rates and repeat business.
4. Network with Local Businesses
Reach out to:
Construction companies
Oil & gas service providers
Equipment rental companies
Agricultural suppliers
Offer to be their go-to hauler for urgent or short-distance deliveries. A simple flyer or business card can go a long way when paired with a personal visit.
5. Leverage Social Media and Online Communities
Join Facebook groups, Reddit threads, and LinkedIn communities focused on hot shot trucking. Share your journey, post about your services, and engage with others in the industry.
Platforms like Instagram and TikTok are also great for showcasing your rig, your hauls, and your day-to-day life on the road building trust and visibility.
6. Ask for Referrals and Reviews
Word-of-mouth is powerful in the trucking world. After a successful delivery, ask your customer for a review or referral. You can even offer a small discount on their next load as a thank-you.
7. Get the Right Insurance Coverage
Many brokers and shippers won’t work with you unless you have proper insurance. That’s where Wexford Insurance comes in.
We specialize in hot shot trucking insurance, helping new and experienced drivers get the coverage they need to stay compliant and protected. Whether you're just starting out or scaling your fleet, we’ll help you find the right policy at the right price.
Recommended Insurance Coverage for Hot Shot Trucking:
Commercial Auto Liability – Required by law; covers bodily injury and property damage caused by your truck.
Cargo Insurance – Protects the freight you haul from damage, theft, or loss.
Physical Damage Coverage – Covers your truck and trailer in case of collision, theft, or vandalism.
General Liability Insurance – Covers non-driving-related third-party claims.
Non-Trucking Liability – Covers your truck when used for personal or non-business purposes..
Workers’ Compensation – Required if you hire drivers or staff; covers job-related injuries.
Final Thoughts
Getting sales for your hot shot trucking business takes hustle, strategy, and persistence. By focusing on a niche, building relationships, and staying insured, you’ll be well on your way to building a profitable operation.
Need help getting insured before you hit the road? Wexford Insurance today and let us help you get started with confidence.
