How to Get Sales for a Home Inspection Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 25
- 3 min read
Launching a home inspection business is a great opportunity in the real estate and property services industry—but getting consistent sales takes strategy. Whether you're just starting out or looking to grow, this guide will show you how to attract clients, build relationships, and generate leads that convert.
At Wexford Insurance, we specialize in helping home inspectors protect their businesses with tailored insurance coverage. If you're building your business, we’re here to help you stay protected while you grow.
Proven Strategies to Get Sales for Your Home Inspection Business
1. Build a Professional Website
Your website is your digital storefront. It should include:
Clear service descriptions
Online booking options
Testimonials
Contact information
2. Optimize for Local SEO
Use keywords like:
“Home inspector near me”
“Residential property inspection [Your City]”
“Certified home inspection services”
Claim and optimize your Google Business Profile to appear in local search results.
3. Network with Real Estate Agents
Real estate agents are your best referral source. Build relationships by:
Attending local real estate events
Offering free sample reports
Providing fast turnaround times
4. Leverage Social Media
Use platforms like Facebook, Instagram, and LinkedIn to:
Share inspection tips
Post before-and-after photos
Run local ads targeting home buyers and sellers
Read More: about Facebook Ads Guide
5. Offer Value-Added Services
Stand out by offering:
Thermal imaging
Radon testing
Mold inspections
Sewer scope inspections
These add-ons can increase your average sale and attract more clients.
6. Get Listed on Directories
Join platforms like:
HomeAdvisor
Angi
These sites help you get found by homeowners actively searching for inspection services.
7. Ask for Reviews and Referrals
After each inspection, ask satisfied clients to:
Leave a Google review
Refer you to their agent or friends
Share your business card
Positive reviews build trust and improve your search rankings.
8. Protect Your Business with Insurance
Clients and agents want to work with insured professionals. Make sure you’re covered with:
Boost Your Home Inspection Business Sales with Contractor Back Office
Growing sales in the home inspection industry takes more than just technical expertise it requires visibility, client trust, and smooth operations. Contractor Back Office equips home inspectors with the tools to attract new clients, build strong relationships, and streamline back-office tasks so you can focus on delivering thorough and reliable inspections.
Our Services Include:
Website Design– Showcase your inspection services, certifications, and service areas with a professional, mobile-friendly site.
SEO Optimization– Get found online when buyers, sellers, or real estate agents search for home inspection services.
Social Media Management–Share inspection tips, safety advice, and engage with your local audience.
Invoice Management– Keep your billing organized and professional.
CRM Management– Track client interactions, follow-ups, and build long-term relationships.
Why Choose Wexford Insurance?
Wexford Insurance is a niche-focused agency serving the real estate and property services industry. We help home inspectors find affordable, customized insurance solutions that meet state requirements and protect your business.
Final Thoughts
Getting sales for your home inspection business takes more than just technical skills—it requires marketing, networking, and trust-building. With the right strategy and insurance protection, you can grow a thriving business that stands out in your local market.
Let Wexford Insurance help you protect your business while you focus on growth.
Contact us today.
