How to Get Sales for a Hardware Store: Proven Strategies to Grow Your Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 19
- 2 min read
Starting a hardware store is a smart move—especially if you're serving contractors, homeowners, and DIYers. But once your doors are open, the next big challenge is getting consistent sales. Whether you're just launching or looking to grow, this guide will help you attract more customers, boost revenue, and build a thriving business.
At Wexford Insurance, we specialize in hardware store insurance and support retail businesses in the construction and contractor supply industry. Let’s explore how to grow your hardware store—and protect it while you do.
1. Know Your Target Audience
Understanding your customer base is key. Are you serving:
Local contractors?
DIY homeowners?
Property managers?
Small construction firms?
Tailor your inventory, promotions, and messaging to meet their needs. For example, contractors may prioritize bulk pricing and reliable stock, while homeowners may look for weekend project kits.
🔗 Read More: How to Define Your Target Market
2. Optimize Your Store Layout and Inventory
Make it easy for customers to find what they need. Use clear signage, organized aisles, and seasonal displays. Stock high-demand items like:
Power tools
Plumbing and electrical supplies
Fasteners and adhesives
Safety gear
3. Build a Strong Online Presence
Even brick-and-mortar stores need a digital footprint. Here’s how:
Create a website with store hours, inventory highlights, and contact info.
Set up a Google Business Profile to appear in local searches.
Use social media to showcase new arrivals, promotions, and DIY tips.
4. Offer Contractor Loyalty Programs
Contractors are repeat buyers. Reward them with:
Volume discounts
Exclusive deals
Priority ordering
Referral bonuses
This builds long-term relationships and steady revenue.
5. Host In-Store Events and Workshops
Engage your community with:
DIY workshops
Tool demos
Contractor networking events
These events drive foot traffic and position your store as a local hub.
6. Invest in Local Advertising
Use:
Flyers and mailers
Local radio or newspaper ads
Sponsorships at community events
Combine this with digital ads targeting nearby zip codes.
7. Partner with Local Contractors and Builders
Offer exclusive pricing or delivery services to nearby construction firms. This builds trust and repeat business.
8. Protect Your Business with the Right Insurance
Sales growth is great—but protecting your investment is essential. At Wexford Insurance, we help hardware store owners find tailored coverage, including:
Boost Your Hardware Store Sales with Contractor Back Office
Growing sales in the hardware industry takes more than just great products—it requires visibility, trust, and smooth operations. Contractor Back Office equips hardware store owners with the tools to attract new customers, maintain strong relationships, and streamline back-office tasks so you can focus on running your store.
Our Services Include:
Final Thoughts
Growing a hardware store takes more than stocking shelves—it requires smart marketing, strong relationships, and the right protection. At Wexford Insurance, we’re here to help you succeed with hardware store insurance designed for your unique needs.
📞 Contact us today to protect your business and grow with confidence.