How to Get Sales for a Garage Door Contractor Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 15
- 3 min read
Whether you're just starting out or looking to grow your garage door contractor business, generating consistent sales is key to long-term success. From residential installations to commercial roll-up door repairs, the demand is there — but you need the right strategies to capture it.
In this guide, we’ll explore proven ways to get sales, attract new clients, and build a strong reputation in your local market. If you're launching your business and need garage door contractor insurance, Wexford Insurance is here to help.
1. Build a Professional Online Presence
Your website is your digital storefront. Make sure it includes:
Clear service offerings (installation, repair, maintenance)
Local SEO keywords like “garage door repair near me” or “commercial garage door contractor”
Contact forms and quote request buttons
Customer testimonials and project photos
2. Leverage Local SEO and Google Ads
Garage door services are location-based. Use:
Local keywords in blog posts and service pages
Pay-per-click ads targeting your city or region
Pro Tip: Run ads for emergency garage door repair — high-intent searches often convert quickly.
3. Partner with Real Estate Agents and Property Managers
These professionals often need garage door contractors for:
Home inspections
Rental property maintenance
Commercial building upgrades
Build referral relationships and offer exclusive pricing for repeat clients.
4. Use Social Media to Showcase Your Work
Platforms like Facebook, Instagram, and TikTok are great for:
Before-and-after videos
Garage door transformations
Safety tips and maintenance advice
Engage with local homeowners and businesses by tagging locations and using hashtags like #GarageDoorExperts or #HomeImprovement.
5. Offer Promotions and Seasonal Discounts
Garage door issues spike during seasonal changes. Offer:
Winter tune-up specials
Spring installation discounts
Emergency repair coupons
Use email marketing and SMS campaigns to promote these offers.
6. Get Listed on Contractor Directories
Sign up for platforms like:
These sites help you get found by homeowners searching for trusted professionals.
7. Ask for Reviews and Referrals
Happy customers are your best salespeople. After a job is complete:
Ask for a Google review
Offer referral bonuses
Share testimonials on your website and social media
8. Network with Builders and Remodelers
Garage doors are often part of larger construction projects. Connect with:
General contractors
Home builders
Renovation companies
Offer subcontracting services or bundle deals for new builds.
9. Price Your Services Competitively
Research your local market and offer transparent pricing. Consider:
Flat-rate packages for common repairs
Free estimates for installations
Tiered pricing for commercial clients
Protect Your Business with Insurance
Clients trust contractors who are licensed and insured. Wexford Insurance offers specialized coverage for garage door contractors, including:
General Liability Insurance – Protects against property damage and injury claims
Commercial Auto Insurance – Covers your work vehicles
Commercial Property Insurance – Protects your office or warehouse
Workers Compensation Insurance – Required if you have employees
Equipment Insurance – Covers your tools and machinery
Boost Your Sales with Contractor Back Office
Growing sales starts with building trust, increasing visibility, and staying connected with potential clients. Contractor Back Office helps service businesses achieve all three by offering tools that turn interest into action.
Our Services Include:
Website design that showcases services and encourages inquiries.
SEO optimization to improve visibility in local search results.
Social media management to engage the community and build trust.
Bookkeeping tools to keep finances organized and support smart decisions.
Final Thoughts
Getting sales for your garage door contractor business takes a mix of smart marketing, strong partnerships, and excellent customer service. By building your brand, optimizing your online presence, and protecting your business with the right insurance, you’ll be well-positioned to grow.
Ready to start your garage door business?
Contact Wexford Insurance for tailored coverage that supports your success.
