How to Get Sales for a Coffee Shop: Proven Strategies to Grow Revenue
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 29
- 3 min read
Opening a coffee shop is just the beginning—growing sales and building a loyal customer base is where the real challenge begins. Whether you're launching a new café or trying to boost revenue at an existing location, having a clear sales strategy is essential.
At Wexford Insurance, we specialize in helping coffee shop owners protect their businesses with tailored insurance coverage. But we also understand that success starts with strong sales. In this guide, we’ll share actionable strategies to help you attract more customers, increase ticket size, and grow your coffee shop revenue.
1. Build a Strong Local Brand
Your coffee shop should reflect a clear identity—whether it’s cozy and rustic, modern and minimalist, or community-focused. A strong brand helps you stand out in a competitive market.
Design a memorable logo and signage
Use consistent colors, fonts, and messaging
Tell your story on your website and social media
2. Optimize Your Online Presence
Most customers will find you online before they ever walk through your door. Make sure your digital presence is polished and easy to find.
Claim and optimize your Google Business Profile
Keep your hours, menu, and contact info up to date
Encourage happy customers to leave reviews on Google, Yelp, and Facebook
3. Offer Loyalty Programs
Loyalty programs are a proven way to increase repeat business. Use punch cards or digital apps to reward frequent customers with free drinks or discounts.
Offer a free drink after 10 purchases
Provide birthday rewards or referral bonuses
Use apps like Square Loyalty or Toast
4. Host Events and Collaborations
Hosting events can bring in new customers and create buzz around your shop.
Open mic nights, trivia, or latte art competitions
Partner with local artists, musicians, or food vendors
Offer your space for community meetups or workshops
5. Upsell and Cross-Sell Strategically
Train your staff to suggest add-ons and upgrades that enhance the customer experience.
Recommend a pastry with a coffee order
Offer milk alternatives or flavor shots for a small fee
Bundle items into value combos (e.g., coffee + croissant)
6. Use Social Media to Drive Engagement
Social media is a powerful (and free) tool to connect with your audience.
Post daily specials, behind-the-scenes content, and customer shoutouts
Use Instagram Stories and Reels to showcase your drinks and vibe
Run giveaways or contests to boost engagement
7. Focus on Customer Experience
Great service leads to word-of-mouth referrals and repeat visits.
Train staff to be friendly, fast, and knowledgeable
Keep your space clean, comfortable, and welcoming
Ask for feedback and act on it
8. Don’t Forget Insurance
While you're focused on growing sales, don’t overlook the importance of protecting your business. At Wexford Insurance, we help coffee shop owners get the right coverage, including:
General Liability Insurance – Covers customer injuries and property damage
Commercial Property Insurance – Protects your building, inventory, and fixtures
Workers Compensation Insurance – Required if you hire employees
Equipment Insurance – Covers espresso machines, grinders, and other gear from damage or theft
Commercial Auto Insurance – If you offer delivery or catering
Boost Your Coffee Shop Sales With Contractor Back Office
Contractor Back Office helps coffee shop owners grow revenue with professional websites, automated invoicing, social media support, and bids & estimate service. These services make it easier to promote your brand, engage customers, and close more sales.
Final Thoughts
Getting sales for your coffee shop takes more than great coffee—it takes branding, marketing, customer service, and community engagement. By implementing these strategies and protecting your business with the right insurance, you’ll be well on your way to long-term success.
Ready to start and grow a coffee shop and need insurance?
Contact Wexford Insurance at 317-942-0549. We specialize in helping food service entrepreneurs get the coverage they need to thrive.
