How Do I Get Commercial Coffee Shop Contracts?
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 2, 2025
- 3 min read
Securing commercial contracts can be a game-changer for coffee shop owners looking to grow beyond walk-in customers. Whether you're targeting offices, schools, hospitals, or corporate campuses, landing B2B coffee service contracts can provide consistent revenue, brand visibility, and long-term business stability.
At Wexford Insurance, we specialize in helping coffee shop businesses protect their operations with tailored insurance solutions. If you're ready to scale your café or beverage service business, this guide will show you how to win commercial coffee shop contracts—and how to protect those contracts with the right coverage.
1. Define Your Commercial Service Offering
Before approaching potential clients, clearly outline what your coffee shop can offer:
On-site coffee service
Catering for meetings and events
Subscription-based coffee delivery
Pop-up café setups for campuses or events
Tailor your services to meet the needs of businesses and institutions. Highlight convenience, quality, and customization.
2. Build a Professional Pitch and Proposal
Create a compelling pitch that includes:
Your brand story and experience
Menu options and pricing
Service schedule and delivery logistics
Testimonials or case studies
Insurance coverage (to show you're a reliable vendor)
Use visuals, brochures, and sample menus to make your proposal stand out.
Struggling to Land Commercial Coffee Shop Contracts?
Need help making your coffee shop pitch stand out? Contractor Back Office gives you the edge with professional websites, invoicing, social media, and bids & estimates tools—so you can present polished proposals and win commercial deals.
3. Network and Prospect Strategically
Start by identifying local businesses and institutions that could benefit from your services:
Office buildings and co-working spaces
Schools and universities
Hospitals and clinics
Event venues and conference centers
Attend local business networking events, join chambers of commerce, and connect with facility managers or HR departments.
📌 Read more: LinkedIn outreach tips.
4. Offer Free Tastings or Trial Services
One of the best ways to win a contract is to let potential clients experience your product. Offer:
Free coffee tastings
Trial catering for a meeting
Pop-up service for a day
This builds trust and gives decision-makers a reason to choose your business.
5. Highlight Your Insurance and Professionalism
Businesses want to work with vendors who are reliable and protected. At Wexford Insurance, we help coffee shop owners secure the coverage they need to confidently pursue commercial contracts.
Recommended insurance policies include:
General Liability Insurance – Covers customer injuries or property damage.
Commercial Auto Insurance – Protects delivery vehicles or mobile coffee setups.
Commercial Property Insurance – Safeguards your shop, equipment, and inventory.
Workers Compensation Insurance – Required if you have employees.
Equipment Insurance – Covers espresso machines, grinders, and other gear.
6. Maintain Quality and Communication
Once you land a contract, keep it by:
Delivering consistent quality
Communicating proactively
Offering seasonal menu updates
Providing excellent customer service
Happy clients often lead to referrals and long-term partnerships.
Conclusion
Commercial coffee shop contracts can provide steady income and help your business grow beyond the café walls. By offering professional services, networking strategically, and protecting your business with the right insurance, you’ll be well-positioned to win and retain valuable B2B clients.
Ready to grow your coffee shop business?
Contact Wexford Insurance at 317-942-0549 today to get a quote and learn more about our coffee shop insurance programs tailored to your needs.
Frequently Asked Questions
3. What coffee shop equipment should I buy first?
