How to Get Consistent Sales for a Tattoo Shop?
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 6
- 2 min read
Updated: Nov 16
Running a tattoo shop is more than creating art—it’s about building a strong client base and generating consistent revenue. Whether you’re a new shop owner or looking to grow your existing business, increasing sales requires a mix of marketing, customer engagement, and operational strategies.
At Wexford Insurance, we help tattoo shop owners protect their investment with tattoo shop insurance tailored to their operations. While insurance safeguards your business, the right sales strategies will help it thrive. Here’s how to boost your tattoo shop revenue.
1. Build a Strong Online Presence
Social media is the lifeblood of tattoo marketing. Platforms like Instagram and TikTok allow you to showcase your artists’ work and attract new clients. Tips:
Post high-quality photos and videos of tattoos.
Share behind-the-scenes content and artist stories.
Use hashtags like #tattooshop and #tattooart to reach a wider audience.
2. Optimize Your Website
Your website should include:
A portfolio of your artists’ work.
Online booking options.
Clear pricing and service details.
3. Offer Promotions and Loyalty Programs
Encourage repeat business with:
Discounts for referrals.
Loyalty cards for frequent clients.
Seasonal promotions (e.g., holiday specials).
According to Shopify’s Loyalty Program Guide, repeat customers spend up to 67% more than new ones — making retention programs a key growth driver.
4. Partner with Local Businesses
Collaborate with salons, barbershops, and clothing stores to cross-promote services. Hosting joint events can attract new customers and build community presence.
The U.S. Chamber of Commerce Small Business Collaboration Tips provides insights on effective partnership marketing.
5. Attend Events and Conventions
Tattoo conventions are great for networking and showcasing your work. They also help you connect with potential clients and other artists.
6. Maintain Excellent Customer Service
Happy clients become repeat customers and your best marketers. Ensure:
Clean, safe environment.
Clear communication about designs and pricing.
Follow-up care instructions.
Increase Your Business Sales with Contractor Back Office
Finding it hard to attract new customers and close deals? Contractor Back Office offers the solutions you need to grow your business and simplify operations.
Services include:
Protect Your Business with Insurance
As your shop grows, risks increase. Insurance protects your revenue from unexpected events like property damage or liability claims. Common coverages include:
Final Thoughts
Getting more sales for your tattoo shop requires a mix of marketing, partnerships, and customer care. Combine these strategies with proper insurance coverage to ensure your growth is secure.
Ready to protect your tattoo shop?
Contact Wexford Insurance today for a customized quote.
