How to Get Commercial Masonry Contracts and Scale Your Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Dec 4, 2025
- 2 min read
Commercial masonry projects offer higher revenue, larger contracts, and the potential to grow your business significantly. However, competing for these projects requires preparation, strategy, and credibility.
From networking with general contractors to demonstrating your skills, proper marketing, and having the right insurance, this guide walks masonry contractors through steps to secure commercial work and scale their operations.
1. Build a Strong Portfolio and Reputation
Commercial clients care about proven expertise. Showcase your work with:
Project photos and case studies
References and testimonials
Completed commercial or multi-family projects
Specialty masonry work, such as stone facades or retaining walls
2. Network with General Contractors and Developers
Many commercial contracts are awarded through partnerships. Establish relationships with:
General contractors
Property developers
Architects and designers
Construction managers
Attend trade shows, builder associations, and local networking events to meet decision-makers.
3. Leverage Your Marketing and Online Presence
A professional digital presence builds credibility:
SEO-optimized website highlighting commercial services
Google Business Profile with reviews and projects
Social media posts showcasing large-scale projects
Email campaigns targeting builders and property managers
4. Bid Strategically on Commercial Projects
Commercial clients expect detailed bids. Make sure to:
Provide clear, itemized proposals
Include timelines, material costs, and labor
Highlight past similar projects
Attach proof of licensing and insurance
Accuracy and professionalism in bids increase your chances of winning larger contracts.
5. Ensure Proper Licensing and Insurance
Commercial clients often require proof of proper licensing and insurance before awarding contracts. Coverage should include:
Wexford Insurance specializes in protecting masonry contractors, helping you meet client requirements and scale your business safely.
6. Scale Your Team and Operations
Once you secure commercial contracts:
Hire skilled masons and apprentices
Invest in equipment and vehicles for larger projects
Implement project management software for scheduling and tracking
Train staff in safety protocols to meet OSHA and client standards
Proper scaling ensures quality work, repeat business, and sustainable growth.
7. Focus on Client Retention and Repeat Business
Commercial clients often have multiple properties or ongoing projects. Build relationships by:
Delivering projects on time and on budget
Maintaining consistent communication
Offering maintenance services or upgrades
Repeat clients reduce marketing costs and increase revenue stability.
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Final Thoughts
Winning commercial masonry contracts requires professionalism, networking, and strategic marketing. With a strong portfolio, proper licensing, and the right insurance, masonry contractors can confidently compete for larger projects and scale their business.
Partnering with Wexford Insurance ensures your business is protected so you can focus on growth without worrying about unforeseen risks.
Contact us today.
