How Much Does It Cost to Start a Winery Business?
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 10
- 2 min read
Updated: 1 day ago
Starting a winery business is an exciting opportunity for wine enthusiasts and entrepreneurs. However, understanding the true cost of starting a winery shop is essential for planning and profitability.
From facility expenses to inventory and insurance, this guide breaks down the major costs involved and why protecting your investment with the right coverage is critical.
Average Cost to Start a Winery Shop
The cost to start a winery shop can range widely based on location, size, and business model. On average, expect to invest $100,000 to $500,000 or more. Here’s what contributes to that figure:
1. Facility Costs
Lease or purchase: Renting a retail space may cost $2,000–$10,000 per month depending on location.
Renovations and décor: Designing a tasting area and retail space can add $20,000–$50,000.
2. Inventory and Wine Production
Wine stock: Initial inventory can cost $10,000–$50,000.
Production equipment: If you produce wine on-site, expect $50,000–$150,000 for fermentation tanks, bottling machines, and storage barrels.
3. Licenses and Permits
Compliance with alcohol regulations is mandatory. Licensing fees vary by state but typically range from $500 to $5,000.
Read more: Learn about federal requirements at Alcohol and Tobacco Tax and Trade Bureau
4. Staffing and Payroll
Hiring knowledgeable staff for sales and tastings can cost $30,000–$100,000 annually depending on team size.
5. Marketing and Branding
Budget $5,000–$20,000 for:
Website development
Social media campaigns
Local advertising
Struggling to market your business? Visit Contractor Back Office for website SEO and marketing support.
6. Insurance Costs
Insurance is a critical expense for winery shops. Average annual premiums range from $2,000 to $10,000, depending on coverage and business size. Essential policies include:
General Liability Insurance: Protects against customer injuries.
Commercial Property Insurance: Covers buildings, tasting rooms, and storage facilities.
Equipment Insurance: Safeguards winemaking machinery.
Workers’ Compensation: Protects your employees.
Commercial Auto Insurance: Covers delivery vehicles.
Why Insurance Protects Your Investment
Unexpected risks like property damage, equipment breakdown, or liability claims can derail your business. Comprehensive coverage ensures your winery shop remains financially secure and compliant with lease and regulatory requirements.
Final Thoughts
Starting a winery business requires significant planning and investment. From facility costs to marketing and insurance, every expense matters. Protecting your business with the right insurance is not optional—it’s essential. Wexford Insurance specializes in winery coverage, helping you safeguard your property, equipment, staff, and customers.
Ready to start your winery shop?
Contact Wexford Insurance today for tailored coverage.
