How Do I Price My Epoxy Flooring Services
- Nate Jones, CPCU, ARM, CLCS, AU
- 2 days ago
- 2 min read
If you're starting or growing an epoxy flooring business, one of the most important decisions you'll make is how to price your services. Pricing too low can hurt your profitability, while pricing too high may drive away potential customers. Striking the right balance requires understanding your costs, market demand, and the value you provide.
At Wexford Insurance, we specialize in helping epoxy flooring contractors protect their businesses with tailored insurance solutions. In this guide, we’ll walk you through how to price your epoxy flooring jobs profitably and why insurance coverage should be part of your pricing strategy.
Key Factors That Influence Epoxy Flooring Pricing
1. Material Costs
The type and quality of epoxy you use will significantly affect your pricing. Costs vary based on whether you're using water-based, solvent-based, or 100% solids epoxy. Additives like color flakes, metallic pigments, and anti-slip agents also impact your bottom line.
2. Labor Costs
Labor is typically priced per square foot. Consider:
Number of workers
Experience level
Time required per job
Most contractors charge between $3 to $12 per square foot, depending on job complexity and location.
3. Surface Preparation
Grinding, patching, and cleaning concrete surfaces before applying epoxy adds time and cost. Be sure to include these in your estimates.
4. Overhead Expenses
Your pricing should also cover:
Equipment maintenance
Transportation
Marketing
Insurance premiums
Why Insurance Should Be Part of Your Pricing Strategy
Running an epoxy flooring business comes with risks—chemical exposure, property damage, slip-and-fall incidents, and more. That’s why having the right insurance coverage is essential, and it should be factored into your pricing.
At Wexford Insurance, we offer specialized epoxy floor business insurance that includes:
General Liability Insurance: Covers third-party injuries and property damage.
Equipment Insurance: Protects your tools and machinery.
Workers’ Compensation Insurance: Required if you have employees; covers job-related injuries.
Commercial Auto Insurance: Covers vehicles used for transporting materials and equipment.
Pricing Models to Consider
Per Square Foot: Most common model; easy to estimate and scale.
Flat Rate: Ideal for small residential jobs.
Tiered Packages: Offer basic, premium, and custom packages to appeal to different budgets.
Need the Complete Guide?
If you are wanting to successfully launch and scale a epoxy flooring business, you will need this E-Book.
Final Thoughts
Pricing your epoxy flooring services is more than just crunching numbers—it’s about building a sustainable business. By factoring in material, labor, overhead, and insurance coverage, you can quote jobs confidently and protect your bottom line.
If you're launching or scaling your epoxy flooring business and need specialized insurance, reach out to Wexford Insurance today. We’ll help you find the right coverage so you can focus on delivering high-quality results.
