Epoxy Flooring Business Plan Template: A Guide for New Contractors
- Nate Jones, CPCU, ARM, CLCS, AU
- 3 days ago
- 2 min read
Updated: 3 days ago
Starting an epoxy flooring business can be a smart move in today’s construction and renovation market. Whether you're targeting residential garages, commercial warehouses, or industrial facilities, the demand for durable, attractive flooring solutions is growing. But before you dive in, you need a solid business plan and that’s exactly what this guide is here to help you build.
At Wexford Insurance, we specialize in helping epoxy flooring contractors protect their businesses with tailored insurance solutions. In this blog, we’ll walk you through the key components of a successful epoxy flooring business plan and how to set your business up for long-term profitability.
Why You Need a Business Plan for Your Epoxy Flooring Company
A business plan is more than just a formality—it’s your roadmap to success. It helps you:
Define your goals and services
Understand your market
Plan your finances
Secure funding
Identify risks and insurance needs
Key Sections of an Epoxy Flooring Business Plan
1. Executive Summary
Summarize your business concept, target market, and what sets your epoxy flooring services apart.
2. Company Description
Detail your business structure, ownership, and the types of epoxy flooring services you’ll offer (e.g., residential, commercial, industrial).
3. Market Analysis
Research your local competition, customer demographics, and industry trends. Highlight the growing demand for epoxy floor coatings.
4. Services Offered
List the specific services you’ll provide, such as:
Garage floor coatings
Decorative flake systems
Industrial epoxy applications
Concrete surface prep
5. Marketing and Sales Strategy
Explain how you’ll attract customers—think SEO, Google My Business, social media, and contractor partnerships.
6. Operations Plan
Outline your workflow, equipment needs, staffing, and scheduling process.
7. Financial Plan
Include startup costs, pricing strategy, projected income, and break-even analysis.
8. Insurance and Risk Management
This is where Wexford Insurance comes in. Every epoxy flooring business needs protection from:
Why Work With Wexford Insurance?
We’re not just another insurance agency—we’re a niche-focused partner for epoxy flooring contractors. We understand the unique risks of your industry and work with top carriers to get you the right coverage at the right price.
Whether you're just starting out or scaling your operations, we’ll help you stay protected so you can focus on growing your business.
👉 Contact us today to get learn more about our epoxy flooring contractor insurance programs.
Need the Complete Guide?
If you are wanting to successfully launch and scale a epoxy flooring business, you will need this E-Book.
