How Do I Price My Antique Store Services?
- Nate Jones, CPCU, ARM, CLCS, AU
- 6 days ago
- 2 min read
Pricing antiques and related services can be challenging because every item is unique and market demand fluctuates. Whether you’re selling rare furniture, offering restoration services, or providing appraisals, setting the right price is critical for profitability and customer trust.
Below is a guide to help antique store owners price their services effectively.
Why Pricing Matters
Proper pricing ensures you cover costs, maintain healthy margins, and remain competitive. Underpricing can hurt profits, while overpricing may drive customers away. A strategic approach helps you balance value and affordability.
Steps to Price Antique Store Services
1. Understand Your Costs
Calculate all expenses, including:
Inventory acquisition
Restoration supplies
Labor and overhead
Insurance coverage for high-value items
Read More: SBA Business Guide for cost analysis tips.
2. Research Market Trends
Check what similar antique stores charge for:
Appraisals
Restoration
Delivery services
3. Factor in Item Value
Pricing antiques depends on:
Age and rarity
Condition and authenticity
Historical significance
Consider professional appraisal certifications for credibility.
4. Offer Tiered Pricing
Create packages for services:
Basic Appraisal: Quick valuation
Detailed Appraisal: Includes documentation
Restoration Packages: Based on complexity
5. Include Profit Margins
Add a reasonable markup to cover:
Labor
Marketing
Risk management
6. Adjust for Online vs. In-Store
Online sales may require:
Shipping fees
Packaging costs
Platform commissions
Why Insurance Impacts Pricing
Insurance costs should be factored into your pricing strategy. Coverage protects your business from unexpected losses and ensures long-term profitability. Common policies for antique stores include:
General Liability Insurance – Covers customer injuries and third-party property damage.
Commercial Property Insurance – Protects your store building and inventory from fire, theft, or natural disasters.
Commercial Auto Insurance – If you transport antiques to customers or auctions.
Workers’ Compensation Insurance – Required if you have employees; covers workplace injuries.
Equipment Insurance – For restoration tools, display equipment, and specialized machinery.
Final Thoughts
Pricing antique store services requires a mix of market research, cost analysis, and strategic planning. By understanding your expenses and adding value through expertise, you can set prices that attract customers and maintain profitability. Ready to protect your business?
Contact Wexford Insurance today for tailored coverage.
