How to Get Sales for a Handyman Contractor Business?
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 18
- 3 min read
Updated: Sep 22
Starting a handyman contractor business is a great way to turn your skills into a profitable career. But once your business is set up, the next challenge is generating consistent sales. Whether you specialize in plumbing, painting, carpentry, or general home repairs, attracting new customers and growing your client base requires a strategic approach.
At Wexford Insurance, we help handyman contractors protect their businesses with tailored insurance solutions—and we understand how important it is to keep your schedule full. This guide will walk you through proven strategies to get more sales for your handyman business and build long-term success.
📣 1. Build a Strong Online Presence
Most customers search online before hiring a handyman. Make sure your business is easy to find and looks professional.
Create a website with service pages, contact forms, and testimonials
Set up a Google Business Profile to appear in local searches
List your business on directories like Yelp, Angi, and Thumbtack
Use SEO keywords like “handyman near me” or “home repair services [your city]”
📱 2. Leverage Social Media Marketing
Social media is a powerful tool for showcasing your work and engaging with potential clients.
Post before-and-after photos of completed jobs
Share DIY tips to build trust and authority
Run local promotions or giveaways
Use Facebook and Instagram ads to target homeowners in your area
🗣️ 3. Ask for Reviews and Referrals
Word-of-mouth is one of the most effective ways to grow a handyman business.
Ask satisfied clients to leave reviews on Google and Yelp
Offer referral discounts to encourage word-of-mouth marketing
Use platforms like NiceJob to automate review collection
Positive reviews build credibility and help you stand out from competitors.
🧾 4. Offer Service Packages and Maintenance Plans
Recurring revenue is key to stability. Consider offering:
Monthly or quarterly home maintenance packages
Seasonal services (e.g., winterizing homes, spring repairs)
Bundled services at a discounted rate
This encourages repeat business and builds long-term client relationships.
🛠️ 5. Network with Local Businesses and Property Managers
Commercial clients can provide steady work. Reach out to:
Real estate agents
Property management companies
Local contractors and builders
Small business owners
Attend local networking events or join trade associations like NARI to build connections.
📈 6. Use Job Management Software
Efficiency leads to better customer service and more referrals. Use software to:
Schedule jobs
Send invoices
Track leads and follow-ups
Manage customer communication
🛡️ 7. Get Proper Insurance to Win Bigger Contracts
Many commercial clients and property managers require proof of insurance before hiring. At Wexford Insurance, we help handyman contractors get the coverage they need to qualify for larger jobs and protect their business.
Recommended Insurance Policies:
General Liability Insurance – Covers property damage and bodily injury
Commercial Auto Insurance – Protects your work vehicle
Commercial Property Insurance – Covers your office or workshop
Equipment Insurance – Protects your tools from theft or damage
Workers Compensation Insurance – Required if you hire employees
Boost Your Handyman Contractor Business Sales with Contractor Back Office
Growing sales in the handyman industry takes more than just skill—it requires visibility, trust, and smooth operations. Contractor Back Office equips handyman contractors with the tools to attract new clients, maintain strong relationships, and streamline back-office tasks so you can focus on delivering top-notch service.
Our Services Include:
Final Thoughts
Getting sales for your handyman contractor business takes more than just skill—it requires smart marketing, strong relationships, and professional presentation. By building your online presence, leveraging reviews, and securing proper insurance, you’ll position your business for long-term growth.
If you're starting or growing your handyman business and need insurance, contact Wexford Insurance. We specialize in handyman contractor insurance and can help you get the coverage you need to operate with confidence.
