How Do I Get Commercial Property Management Contracts?
- Nate Jones, CPCU, ARM, CLCS, AU
- 1 day ago
- 3 min read
Securing commercial property management contracts is key to growing a profitable property management business. Commercial properties—such as office buildings, retail centers, and industrial spaces—offer higher fees and longer-term contracts, but winning these clients requires strategy, credibility, and risk management.
At Wexford Insurance, we help commercial property managers protect their business with comprehensive insurance coverage. Having proper insurance can also make your business more attractive to potential clients.
1. Build a Strong Professional Brand
Your reputation is crucial when targeting commercial property owners:
Develop a professional website highlighting services, client testimonials, and case studies.
Invest in branding materials such as brochures, business cards, and social media presence.
Emphasize your expertise in commercial property management and your ability to manage complex portfolios.
2. Network with Key Stakeholders
Relationships often lead to commercial contracts:
Attend industry events, real estate conferences, and local business associations.
Join professional organizations like the Institute of Real Estate Management (IREM) or the Building Owners and Managers Association (BOMA).
Network with commercial real estate brokers, property owners, and investors.
Building a strong professional network can lead to referrals and contract opportunities.
3. Offer Value-Added Services
Commercial property owners often seek managers who provide more than basic services:
Lease administration and rent collection
Maintenance oversight and vendor coordination
Budgeting, accounting, and financial reporting
Emergency response planning and risk management
Providing a full suite of services positions your business as a one-stop solution for commercial clients.
4. Demonstrate Experience and Credibility
Clients want proof that you can manage complex commercial properties:
Present case studies and success stories from past commercial projects.
Highlight any relevant certifications such as CPM (Certified Property Manager) Showcase a professional team with experience in commercial property management.
5. Leverage Digital Marketing
Digital marketing helps reach commercial property owners efficiently:
SEO to appear in searches for commercial property management services in your area
LinkedIn networking and advertising targeting property owners and real estate professionals
Email campaigns with industry insights, service updates, and company news
Struggling to market your business? Contractor Back Office helps you build a portfolio that gets noticed. Our team specializes in social media marketing, SEO strategies, and custom website design to position your business as the go-to choice in your industry.
6. Maintain Proper Insurance
Many commercial property owners require proof of insurance before signing contracts. Essential policies include:
Proper insurance from Wexford Insurance demonstrates professionalism, mitigates risk, and can help secure commercial contracts.
7. Follow Up and Build Relationships
Commercial contracts often require persistence:
Follow up with leads regularly.
Present clear proposals with transparent pricing and service offerings.
Maintain relationships with existing clients for referrals and renewals.
Long-term relationships are often the key to repeat business and steady revenue.
Final Thoughts
Winning commercial property management contracts requires a combination of credibility, networking, digital marketing, and proper insurance coverage. By positioning yourself as a professional, reliable partner and protecting your business with Wexford Insurance, you can attract commercial clients, close contracts, and grow your property management business profitably.
Contact us today.
