How to Get Sales for a Property Management Business
- Nate Jones, CPCU, ARM, CLCS, AU
- 2 days ago
- 3 min read
Generating sales is essential for the growth and sustainability of a property management business. Whether you manage residential, commercial, or vacation rental properties, attracting clients requires a mix of marketing, networking, and credibility.
At Wexford Insurance, we help property management businesses operate safely and professionally by providing customized insurance coverage. Having proper coverage not only protects your business but also makes you more attractive to potential clients.
1. Build a Professional Brand
Your business image is critical in attracting clients. Steps to create a strong brand include:
Professional website with clear services, contact info, and testimonials
Branded marketing materials (brochures, business cards, social media graphics)
Consistent messaging across all platforms
A professional brand signals reliability, which is essential for gaining clients in the property management industry.
2. Leverage Networking
Networking is one of the most effective ways to generate sales:
Attend local real estate and landlord association events
Join professional organizations such as the National Association of Residential Property Managers (NARPM)
Build relationships with real estate agents, brokers, and other property professionals
Strong relationships can lead to referrals and long-term contracts.
3. Offer Value-Added Services
Differentiate your business by offering services that go beyond basic property management:
Tenant screening and placement
Maintenance and repair coordination
Financial reporting and budgeting
Eviction and legal process management
Clients are more likely to choose companies that provide comprehensive, professional services.
4. Utilize Digital Marketing
Digital marketing is a cost-effective way to reach property owners:
Search Engine Optimization (SEO) to appear in local property management searches
Social media marketing on platforms like LinkedIn, Facebook, and Instagram
Pay-per-click (PPC) advertising targeting landlords and property owners
Email campaigns with newsletters, tips, and service updates
Digital marketing helps you reach new clients efficiently and track engagement.
5. Showcase Client Testimonials and Case Studies
Social proof builds trust. Highlight past successes and satisfied clients through:
Testimonials on your website
Case studies demonstrating problem-solving and profitability for clients
Video interviews or walkthroughs of properties you manage
Potential clients are more likely to trust businesses with a proven track record.
6. Maintain Proper Insurance
Many property owners require proof of insurance before signing a management contract. Key policies include:
Having the right insurance from Wexford Insurance demonstrates professionalism and reduces risk, making it easier to close new sales.
7. Follow Up and Build Relationships
Sales in property management are often relationship-driven:
Follow up with leads promptly
Provide clear proposals with transparent pricing
Keep in touch with current clients for renewals and referrals
Strong client relationships lead to recurring business and steady revenue streams.
Grow Your Business Sales With Contractor Back Office
Struggling to to attract new customers and close more deals? Contractor Back Office offers the solutions you need to grow your business and simplify operations.
Services include:
Final Thoughts
Generating sales for a property management business requires a combination of professionalism, networking, marketing, and proper insurance coverage. By building a strong brand, offering value-added services, and partnering with Wexford Insurance for comprehensive protection, your property management business can attract more clients, close more contracts, and grow profitably.
Contact us today.
