How Do I Get Commercial Liquor Store Contracts?
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 1
- 2 min read
Securing commercial liquor store contracts can be a game-changer for your business. These contracts provide consistent revenue, bulk sales, and long-term relationships with bars, restaurants, event venues, and corporate clients. But landing these deals requires more than just stocking popular brands—it takes strategic outreach, compliance, and the right insurance coverage.
At Wexford Insurance, we specialize in helping liquor store owners protect their businesses and grow with confidence. This guide walks you through how to win commercial contracts and build a reliable B2B customer base.
1. Understand the Commercial Liquor Market
Commercial clients include:
Bars and restaurants
Hotels and resorts
Event planners and venues
Corporate offices and catering companies
Golf clubs and private lounges
Each has unique needs—some want bulk spirits for events, others need weekly wine deliveries. Understanding their buying habits helps you tailor your pitch.
2. Build Relationships with Distributors and Wholesalers
Most commercial contracts are facilitated through distributors. Partnering with the right distributor can help you:
Access larger clients
Navigate state franchise laws
Streamline logistics and compliance
Offer competitive pricing
3. Register for Wholesale Capabilities
To sell alcohol in bulk to commercial clients, you may need to register as a wholesale dealer. This allows you to legally sell large quantities to other businesses.
Apply for a TTB Wholesaler’s Basic Permit
Obtain state and local wholesale licenses
Comply with the three-tier system of alcohol distribution
4. Create a Commercial Sales Package
Make it easy for businesses to work with you. Include:
Bulk pricing and volume discounts
Delivery options and schedules
Product catalogs with seasonal specials
Loyalty or referral incentives
5. Use B2B Platforms and Marketplaces
Platforms like Provi connect liquor stores with commercial buyers.
Access distributor catalogs
Chat with reps and clients
Manage orders and inventory in one place
6. Attend Trade Shows and Industry Events
Networking is key. Attend:
Restaurant and bar expos
Beverage industry trade shows
Local chamber of commerce mixers
Bring samples, business cards, and promotional materials to showcase your offerings.
7. Offer Reliable Delivery and Inventory Management
Commercial clients value consistency. Invest in:
Delivery vehicles and logistics
Inventory tracking systems
Responsive customer service
8. Protect Your Business with Insurance
Commercial contracts often require proof of insurance. At Wexford Insurance, we help liquor store owners secure:
Final Thoughts
Getting commercial liquor store contracts takes preparation, professionalism, and persistence. From registering as a wholesaler to building distributor relationships and offering reliable service, each step helps you grow your business and secure long-term clients.
At Wexford Insurance, we’re here to help you protect your business and position it for growth. Whether you're just starting out or expanding into commercial sales, our niche-focused insurance programs are built for liquor store success.
Ready to protect your liquor store?
Contact us today.
