How Do I Get Commercial Bar Business Contracts?
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 26
- 2 min read
Updated: Nov 16
If you're starting a bar business—whether it's a cocktail bar, pub, nightclub, craft brewery, piano bar, or karaoke bar—securing commercial contracts can be a game-changer. These contracts can include partnerships with event venues, corporate clients, wedding planners, and hospitality groups that need consistent bar services.
In this guide, we’ll walk you through how to land commercial bar contracts, grow your business, and protect your investment with the right insurance coverage from Wexford Insurance.
What Are Commercial Bar Contracts?
Commercial bar contracts are formal agreements between your bar business and other entities that require bar services on a recurring or event-based basis. These may include:
Corporate events
Weddings and private parties
Hotel and resort partnerships
Music festivals and nightlife venues
Catering companies and event planners
Steps to Secure Commercial Bar Contracts
1. Build a Professional Brand
Before pitching your services, ensure your bar has a strong brand identity. This includes:
A professional website
Social media presence
Branded menus and promotional materials
Showcase Your Bar Professionally with Contractor Back Office
Contractor Back Office helps bar owners present a polished image by managing websites, phone calls, and social media. These tools make it easier to highlight your bar’s strengths and build trust with commercial clients.
2. Network Within the Industry
Attend local and national hospitality events, trade shows, and bar industry meetups. Build relationships with:
Event planners
Venue managers
Hotel F&B directors
💡Read more: National Restaurant Association Events
3. Offer Custom Packages
Create tailored service packages for different types of clients. Include:
Drink menus
Staffing options
Equipment rentals
Setup and cleanup services
4. Get Listed in Vendor Directories
Sign up for vendor directories used by event planners and corporate clients. Examples include:
5. Showcase Your Experience
Use testimonials, case studies, and photos from past events to build credibility. Highlight your ability to handle large crowds, deliver quality service, and stay compliant with regulations.
6. Protect Your Business with Insurance
Clients want to work with vendors who are insured and reliable. Having proper insurance coverage not only protects your business—it makes you more attractive to commercial clients.
At Wexford Insurance, we specialize in bar insurance for businesses in the hospitality and nightlife industry. We offer:
General Liability Insurance – Covers customer injuries and property damage.
Commercial Auto Insurance – For transport vehicles used in events.
Commercial Property Insurance – Protects your bar location and equipment.
Workers’ Compensation Insurance – Required if you have employees.
Equipment Insurance – Covers mobile bar setups, refrigeration, and POS systems.
Final Thoughts
Securing commercial bar contracts can elevate your business from a local hotspot to a trusted partner for high-profile events and venues. By building a strong brand, networking strategically, offering tailored packages, and showcasing your experience, you position your bar for long-term growth and recurring revenue.
But don’t forget—commercial clients expect professionalism, reliability, and protection. Having the right insurance coverage not only safeguards your business but also makes you a more attractive vendor.
