Handyman Contractor Business Plan Template Guide
- Nate Jones, CPCU, ARM, CLCS, AU
- Sep 18
- 3 min read
Starting a handyman contractor business is a great opportunity for skilled professionals who want to offer repair, maintenance, and remodeling services to residential and commercial clients. But before you pick up your tools and start booking jobs, you need a solid business plan.
A well-crafted business plan helps you define your goals, organize your operations, and position your business for long-term success. At Wexford Insurance, we specialize in helping handyman contractors protect their businesses with tailored insurance solutions. This guide will walk you through the essential components of a handyman contractor business plan—and how to build one that supports growth and profitability.
Why You Need a Business Plan
A business plan isn’t just for securing funding—it’s your roadmap. It helps you:
Clarify your service offerings
Identify your target market
Set realistic financial goals
Plan for marketing and growth
Understand your insurance needs
Prepare for challenges and competition
📋 Handyman Contractor Business Plan Template
Here’s a breakdown of the key sections to include in your business plan:
1. Executive Summary
This is a brief overview of your business. Include:
Business name and location
Mission statement
Services offered
Target market
Business goals
2. Company Description
Explain what your business does and what makes it unique. Mention:
Your background and experience
Types of handyman services (e.g., plumbing, painting, carpentry)
Residential vs. commercial focus
Service area
3. Market Analysis
Research your local market to understand demand and competition. Include:
Industry trends
Target customer demographics
Competitor analysis
Pricing comparisons
4. Service Offerings
List the specific services you’ll provide. Examples include:
Bathroom and kitchen remodeling
Home repairs and maintenance
Window and door installation
Floor installation and repair
Painting and carpentry
Be clear about what you specialize in and what sets you apart.
5. Marketing and Sales Strategy
Outline how you’ll attract and retain customers:
Website and SEO strategy
Google Business Profile and local listings
Social media marketing
Referral programs
Partnerships with property managers or realtors
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Services Include:
6. Operations Plan
Detail how your business will run day-to-day:
Scheduling and job management tools
Equipment and tool inventory
Hiring plans (if applicable)
Customer service protocols
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7. Financial Plan
Include projections for:
Startup costs
Monthly operating expenses
Revenue forecasts
Break-even analysis
Profit margins
Use this section to show how your business will be financially sustainable.
8. Insurance Strategy
Insurance is essential for protecting your business and qualifying for larger contracts. At Wexford Insurance, we help handyman contractors find coverage that fits their services and risk profile.
Recommended Insurance Policies:
General Liability Insurance – Covers property damage and bodily injury
Commercial Auto Insurance – Protects vehicles used for transporting tools
Commercial Property Insurance – Covers your office or workshop
Equipment Insurance – Protects tools from theft or damage
Workers Compensation Insurance – Required if you hire employees
Final Thoughts
A business plan is your foundation for building a successful handyman contractor business. It helps you stay organized, make smart decisions, and prepare for growth. Whether you’re focused on plumbing, remodeling, or general repairs, a clear plan backed by the right insurance will set you up for long-term success.
Ready to start a handyman business and need insurance?
Contact Wexford Insurance. We specialize in handyman contractor insurance and can help you get the coverage you need to operate with confidence.
