Equine Farm Business Plan Template: A Step-by-Step Guide
- Nate Jones, CPCU, ARM, CLCS, AU

- 2 days ago
- 2 min read
Creating a business plan is a critical step for anyone looking to start or grow an equine farm. A well-crafted plan not only helps you clarify your goals but also attracts investors, secures financing, and ensures your farm operates efficiently.

This step-by-step guide will help you develop a comprehensive equine farm business plan, with tips on operations, revenue, and insurance.
Key Sections of Equine Farm Business Plan Template
Step 1: Executive Summary
Your executive summary should outline:
Business name and location
Mission statement
Services offered (boarding, training, lessons, breeding)
Financial goals
This section gives lenders and investors a quick snapshot of your vision.
Step 2: Market Analysis
Research your local market:
How many horse owners live nearby?
What services are in demand?
Who are your competitors?
According to the American Horse Council, the U.S. horse industry contributes billions to the economy, showing strong growth potential.
Step 3: Services and Pricing
Define your offerings:
Boarding: $400–$800 per horse/month
Training: $50–$100 per session
Riding lessons: $40–$75 per hour
Breeding programs: Thousands per foal
Competitive pricing ensures profitability while attracting clients.
Step 4: Operations Plan
Include:
Facility layout (barns, pastures, riding arenas)
Staffing needs and payroll
Equipment and feed requirements
For facility design ideas, visit Equine Business Association.
Step 5: Financial Plan
Estimate:
Startup costs: $100,000–$250,000
Monthly expenses: feed, labor, utilities
Revenue projections for 1–3 years
Step 6: Risk Management and Insurance
Risk management is crucial to protect your farm, staff, and horses. Including an insurance strategy in your business plan demonstrates responsibility and foresight. Wexford Insurance can help with policies tailored to equine farms:
Equine Liability Insurance: Covers accidents or injuries caused by horses
Property Insurance: Protects barns, arenas, and equipment
Livestock Mortality Insurance: Safeguards the value of horses
Commercial Auto Insurance: Covers farm vehicles used to transport horses
Workers’ Compensation: Protects farm employees from work-related injuries
Final Thoughts
A strong business plan sets the foundation for a profitable equine farm. Don’t overlook risk management—insurance is your safety net. At Wexford Insurance, we specialize in equine farm coverage nationwide.
👉Contact us today and protect your farm from unexpected risks.




