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How to Start an Epoxy Flooring Business: A Step-by-Step Guide

  • Writer: Nate Jones, CPCU, ARM, CLCS, AU
    Nate Jones, CPCU, ARM, CLCS, AU
  • 3 days ago
  • 2 min read

Updated: 2 days ago

Epoxy flooring is a booming industry with strong demand across residential, commercial, and industrial sectors. Whether you're looking to break into the home improvement market or serve large-scale facilities, starting an epoxy flooring business can be a profitable and rewarding venture.


Epoxy Flooring

In this guide, we’ll walk you through the essential steps to launch your business and explain why partnering with a specialized insurance agency like Wexford Insurance is key to protecting your investment.



Why Epoxy Flooring Is a Growing Opportunity

Epoxy flooring offers durability, chemical resistance, and a sleek finish, making it ideal for:

  • Garages and basements

  • Warehouses and factories

  • Retail stores and showrooms

  • Hospitals and schools

As property owners seek long-lasting and low-maintenance flooring solutions, the demand for epoxy installations continues to rise.


Step 1: Learn the Craft

Before launching your business, it’s crucial to understand the technical aspects of epoxy flooring. You can:

  • Take online courses or attend hands-on workshops

  • Work with experienced installers

  • Watch tutorials and read trade publications


Step 2: Build a Business Plan

A solid business plan should outline:

  • Your target market (residential, commercial, industrial)

  • Startup costs and pricing strategy

  • Marketing and sales approach

  • Equipment and material sourcing

  • Legal and insurance requirements


Step 3: Register Your Business

Choose a legal structure (LLC, sole proprietorship, etc.), register with your local government, and obtain any necessary licenses or permits.

🔗 Link to SBA.gov


Step 4: Purchase Equipment and Materials

Essential tools include:


Step 5: Get Specialized Insurance

Epoxy flooring businesses face unique risks—chemical exposure, property damage, and slip-and-fall liabilities. That’s why you need specialized insurance coverage.

At Wexford Insurance, we help epoxy flooring businesses find tailored insurance solutions that cover:

We work with top-rated carriers who understand the flooring and coatings industry. Don’t settle for generic coverage work with a niche-focused agency that knows your business. Ready to get insured? Contact Wexford Insurance today.



Step 6: Market Your Business

Use a mix of online and offline strategies:

  • Build a website with SEO-optimized content

  • List your business on Google My Business

  • Run Facebook and Instagram ads

  • Network with contractors and property managers


Step 7: Deliver Quality Work and Build Reputation

Customer satisfaction is key. Focus on:

  • Clear communication

  • Timely project completion

  • Clean and professional installations

  • Asking for reviews and referrals


💡 Want a full startup guide? Download our eBook: “How to Start an Epoxy Flooring Business

How To Start a Epoxy Flooring Business  E-Book

Frequently Asked Questions (FAQs)


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STE D#329

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