How to Start an Epoxy Flooring Business: A Step-by-Step Guide
- Nate Jones, CPCU, ARM, CLCS, AU
- 3 days ago
- 2 min read
Updated: 2 days ago
Epoxy flooring is a booming industry with strong demand across residential, commercial, and industrial sectors. Whether you're looking to break into the home improvement market or serve large-scale facilities, starting an epoxy flooring business can be a profitable and rewarding venture.

In this guide, we’ll walk you through the essential steps to launch your business and explain why partnering with a specialized insurance agency like Wexford Insurance is key to protecting your investment.
Why Epoxy Flooring Is a Growing Opportunity
Epoxy flooring offers durability, chemical resistance, and a sleek finish, making it ideal for:
Garages and basements
Warehouses and factories
Retail stores and showrooms
Hospitals and schools
As property owners seek long-lasting and low-maintenance flooring solutions, the demand for epoxy installations continues to rise.
Step 1: Learn the Craft
Before launching your business, it’s crucial to understand the technical aspects of epoxy flooring. You can:
Take online courses or attend hands-on workshops
Work with experienced installers
Watch tutorials and read trade publications
Step 2: Build a Business Plan
A solid business plan should outline:
Your target market (residential, commercial, industrial)
Startup costs and pricing strategy
Marketing and sales approach
Equipment and material sourcing
Legal and insurance requirements
Step 3: Register Your Business
Choose a legal structure (LLC, sole proprietorship, etc.), register with your local government, and obtain any necessary licenses or permits.
🔗 Link to SBA.gov
Step 4: Purchase Equipment and Materials
Essential tools include:
Epoxy mixers and spreaders
Industrial vacuums and grinders
Safety gear (gloves, goggles, respirators)
High-quality epoxy resins and coatings
Step 5: Get Specialized Insurance
Epoxy flooring businesses face unique risks—chemical exposure, property damage, and slip-and-fall liabilities. That’s why you need specialized insurance coverage.
At Wexford Insurance, we help epoxy flooring businesses find tailored insurance solutions that cover:
We work with top-rated carriers who understand the flooring and coatings industry. Don’t settle for generic coverage work with a niche-focused agency that knows your business. Ready to get insured? Contact Wexford Insurance today.
Step 6: Market Your Business
Use a mix of online and offline strategies:
Build a website with SEO-optimized content
List your business on Google My Business
Run Facebook and Instagram ads
Network with contractors and property managers
Step 7: Deliver Quality Work and Build Reputation
Customer satisfaction is key. Focus on:
Clear communication
Timely project completion
Clean and professional installations
Asking for reviews and referrals
💡 Want a full startup guide? Download our eBook: “How to Start an Epoxy Flooring Business”
