Antique Store Business Plan Template Guide
- Nate Jones, CPCU, ARM, CLCS, AU

- 7 days ago
- 2 min read
Starting an antique store is an exciting opportunity for entrepreneurs who love history, collectibles, and vintage treasures. But before you open your doors, you need a solid business plan. A well-structured plan helps you organize your ideas, secure financing, and set your antique store up for success.

Below is a step-by-step guide to creating an antique store business plan.
Why You Need a Business Plan
A business plan is more than a document—it’s your roadmap. It outlines your goals, strategies, and financial projections, helping you stay focused and attract investors or lenders. It also ensures you’re prepared for challenges like inventory sourcing, pricing, and risk management.
Antique Store Business Plan Template Sections
1. Executive Summary
Summarize your business concept, mission, and objectives. Include:
Store name and location
Type of antiques you’ll sell (furniture, art, collectibles)
Your unique selling proposition (USP)
2. Market Research
Analyze your target audience and competitors. Consider:
Who are your ideal customers?
What are the local and online market trends?
How will you differentiate your store?
Check Out: USA.gov Business Resources
3. Startup Costs
Estimate expenses for:
Rent and utilities
Inventory acquisition
Store fixtures and displays
Marketing and advertising
Insurance coverage
4. Inventory Sourcing
Plan how you’ll acquire antiques:
Estate sales and auctions
Consignment agreements
Online marketplaces like eBay for Antique Sourcing
5. Pricing Strategy
Set competitive prices based on:
Item rarity and condition
Market demand
Profit margins
6. Operations Plan
Outline daily operations:
Store hours
Staffing needs
Point-of-sale systems
Inventory management
7. Marketing Plan
Promote your store through:
Social media campaigns
Local advertising
SEO and Google Business Profile
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Our Strategic Solutions Include:
8. Risk Management
Protect your investment with insurance. Wexford Insurance specializes in antique store business insurance, including:
Final Thoughts
A strong business plan sets the foundation for a profitable antique store. From market research to risk management, every section matters. And don’t forget—insurance is essential to protect your store from unexpected risks. Partner with Wexford Insurance for coverage tailored to antique businesses.
Contact Wexford Insurance today.





