Adult Day Care Business Plan Template: Everything You Need to Get Started
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 26, 2025
- 2 min read
Updated: Nov 28, 2025
Starting an adult day care facility requires careful planning and organization. A detailed business plan helps you define your goals, secure financing, and ensure long-term success.
This guide provides a comprehensive template for adult day care owners ready to launch or expand their facility.
Why You Need a Business Plan
A business plan is essential because it:
Outlines your facility’s mission, vision, and objectives
Defines target clients and services offered
Provides a roadmap for financial planning and growth
Attracts investors, lenders, or partners
Ensures operational and regulatory compliance
Adult Day Care Business Plan Template
1. Executive Summary
Facility name, location, and type of care offered
Mission statement and business goals
Overview of services and target client population
2. Market Analysis
Community demographics and need for adult day care services
Analysis of local competitors
Target client profiles (age, health needs, location)
Market trends and growth opportunities
Explore IBISWorld for industry research
3. Services Offered
Standard adult day care programs (social, recreational, personal care)
Specialized programs (memory care, physical therapy, transportation)
Optional add-on services (meals, health monitoring, wellness programs)
4. Organizational Structure
Ownership structure (sole proprietorship, LLC, corporation)
Key management and staff roles
Staffing plan and ratios
Training and professional development programs
5. Marketing and Enrollment Strategy
Branding and facility promotion
Referral networks with healthcare providers
Online presence: website, social media, SEO
Community events, open houses, and advertising campaigns
Having trouble getting noticed? Contractor Back Office helps you showcase your work and attract the right clients.. Our team specializes in social media marketing, SEO strategies, and custom website design to position your business as the top choice in your market.
6. Operations Plan
Facility location, layout, and capacity
Daily scheduling and activity planning
Policies for client care, safety, and compliance
Technology and administrative systems
7. Financial Plan
Startup costs: rent, equipment, licensing, staff hiring
Projected monthly and annual operating expenses
Revenue projections based on enrollment and services
Break-even analysis and funding requirements
8. Risk Management
Identify potential risks: staff injuries, client claims, property damage
Policies and procedures to minimize risk
Insurance coverage to protect your facility
Protect Your Adult Day Care with Wexford Insurance
Starting a new adult day care comes with risks. Wexford Insurance helps adult day care owners nationwide find insurance coverage that protects your staff, clients, and facility. Key policies include:
Final Thoughts
A well-structured business plan is the foundation of a successful adult day care. Use this template to organize your ideas, plan for growth, and secure financing. Combined with proper insurance from Wexford Insurance, you can protect your investment and ensure your facility operates safely and efficiently.
Contact us today.
