Most machine shop owners do not believe they are underpricing work. Quotes are competitive. Machines are busy. Customers keep sending RFQs. Revenue is growing. On the surface, everything looks right. Yet margins feel thinner than they should. Cash flow is tight despite full schedules. Equipment runs hard, but profitability never quite matches the effort. Across CNC machine shops of all sizes, experienced owners eventually reach the same uncomfortable conclusion: pricing never

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