Top Ways to Get More Customers for Your Equipment Rental Business
- Nate Jones, CPCU, ARM, CLCS, AU
- 3 hours ago
- 2 min read
Attracting new customers is one of the biggest challenges—and opportunities—for equipment rental business owners. Whether you rent heavy equipment, tools, party supplies, or trucks, the right marketing and customer acquisition strategies can dramatically increase bookings and long-term revenue.
Below are proven ways to get more customers for your equipment rental business, without relying solely on price cuts.
1. Optimize Your Website for Local SEO
Most customers search online before renting equipment. Your website should target keywords like:
equipment rental near me
heavy equipment rental in [city]
tool rental [location]
Action steps:
Create service and location-specific pages
Add schema markup and clear calls-to-action
Optimize page speed and mobile usability
Read more: Google Local SEO Guide
Market Your Business with Contractor Back Office
Contractor Back Office helps you leverage social media, attract high-quality clients, and streamline your operations so you can focus on what you do best—delivering exceptional work.
Our Services Include:
2. Claim and Optimize Your Google Business Profile
A fully optimized Google Business Profile helps you show up in local map results.
Best practices:
Add photos of your equipment and yard
List all rental categories
Encourage customer reviews
Post weekly updates or offers
Check out: Google Business Profile Help
3. Partner with Contractors and Local Businesses
Strategic partnerships can create steady rental demand:
General contractors
Landscapers
Event planners
Property managers
Offer referral incentives or preferred pricing for repeat partners.
4. Use Paid Advertising Strategically
Paid ads work well when targeted correctly:
Google Search Ads for high-intent rental keywords
Local Service Ads (where available)
Retargeting ads for website visitors
Track conversions to ensure profitability.
Find more: Google Ads Small Business Guide
5. Offer Bundles and Add-On Services
Customers value convenience:
Equipment packages (e.g., skid steer + attachments)
Delivery, pickup, and setup services
Safety equipment add-ons
Bundling increases average order value and customer satisfaction.
6. Build Trust with Safety, Maintenance, and Insurance
Customers want to rent from professional, reliable businesses.
Trust signals include:
Well-maintained equipment
Clear rental agreements
Safety training resources
Proper insurance coverage
Key insurance policies for equipment rental businesses include:
7. Focus on Customer Experience and Retention
Repeat customers are more profitable than new ones.
Improve retention by:
Offering loyalty or volume discounts
Following up after rentals
Providing fast issue resolution
Sending reminders for future rentals
8. Use Email and SMS Marketing
Stay top-of-mind with customers:
Rental reminders
Seasonal promotions
Equipment availability updates
Keep messages short and valuable.
Final Thoughts
Getting more customers for your equipment rental business requires a mix of online visibility, partnerships, trust-building, and customer experience. By investing in marketing and protecting your operations with proper insurance, you position your business for consistent growth.
Contact us today.
