How to Start an Asphalt Paving Business: A Step-by-Step Guide
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 21
- 2 min read
Updated: Aug 22
Starting an asphalt paving business can be a profitable venture if you have the right strategy, equipment, and insurance coverage. Whether you're planning to seal driveways or pave commercial parking lots, the demand for asphalt services remains strong across residential, commercial, and municipal sectors.
In this guide, we’ll walk you through the essential steps to launch your asphalt paving business—and how Wexford Insurance can help protect your investment.
Step 1: Research the Market and Define Your Services
Before you invest in equipment or hire a crew, research your local market. Identify which services are in demand and what competitors are offering. Asphalt contractors typically specialize in:
Parking Lot Resealing
Driveway Asphalt Sealing
Asphalt Sealcoating
Street, Road, and Highway Asphalt Paving
Commercial Asphalt Paving
Residential Asphalt Paving
Parking Marking
🔗 Read more: Pavement Maintenance & Reconstruction.
Step 2: Register Your Business and Get Licensed
Choose a business name, register your company, and obtain any necessary licenses or permits. Requirements vary by state, so check with your local contractor licensing board.
🔗 Read more: SBA’s licensing guide.
Step 3: Invest in Equipment and Skilled Labor
To perform asphalt paving jobs efficiently, you’ll need equipment such as:
Asphalt pavers
Rollers
Sealcoating machines
Striping equipment
Trucks and trailers
Hiring experienced crew members is also key to delivering quality work and building a reputation.
🔗 Read more: Link to equipment suppliers
Step 4: Market Your Services Locally
Create a website, claim your Google Business profile, and use SEO keywords like:
“Asphalt paving near me”
“Driveway sealing services”
“Commercial parking lot paving”
You can also network with property managers, general contractors, and municipalities to land larger contracts.
Support Marketing Efforts with Contractor Back Office
Contractor Back Office assists asphalt paving businesses by managing website creation, email and calendar systems, and social media accounts. These services help establish a professional image, improve customer communication, and increase visibility in the local market.
Step 5: Get the Right Insurance Coverage
Insurance is essential for protecting your business and qualifying for contracts. Wexford Insurance specializes in coverage for asphalt paving contractors. We work with insurance companies that understand the risks and needs of your industry.
Essential Insurance Coverages Include:
General Liability – Covers third-party injuries and property damage.
Commercial Auto – Protects vehicles used for transporting equipment and crews.
Commercial Property – Covers your office, shop, and storage facilities.
Equipment Coverage – Insures your paving and sealcoating machinery.
Workers Compensation – Required if you have employees, covering job-related injuries.
Final Thoughts
Starting an asphalt paving business requires planning, investment, and the right insurance partner. With demand for paving services growing, now is a great time to enter the industry. Wexford Insurance is here to help you protect your business and meet the insurance requirements needed to win contracts and grow confidently.
