How to Start a Pool Service Business: A Step-by-Step Guide
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 14
- 3 min read
Starting a pool service business can be a profitable venture, especially in regions with high residential or commercial pool ownership. Whether you plan to offer cleaning, maintenance, or repair services, getting started the right way ensures long-term success.
At Wexford Insurance, we specialize in helping contractors—including pool service professionals—protect their businesses with tailored pool contractor insurance. If you're launching your business, we’re here to help you stay covered and confident.
Step 1: Define Your Pool Service Offerings
Start by deciding which services you’ll provide. Common options include:
Pool cleaning and chemical balancing
Filter and pump maintenance
Pool equipment repair or replacement
Seasonal opening and closing
Leak detection and minor repairs
Step 2: Research Your Local Market
Understand your competition and customer base:
Are you targeting residential pools, commercial properties, or both?
What are the average service rates in your area?
What services are in high demand?
Step 3: Get Certified and Licensed
While not always required, certifications can boost your credibility. Consider:
Local business licenses and permits
Water chemistry and safety training
Step 4: Purchase Essential Equipment
Start with the basics:
Pool skimmers and brushes
Water testing kits
Vacuum systems
Leaf nets
Telescopic poles
Pumps and filters
Safety gear (gloves, goggles, masks)
Step 5: Set Up Your Business Structure
Choose a legal structure that fits your goals:
Sole proprietorship
LLC (Limited Liability Company)
Corporation
Also, set up:
Business bank account
Accounting software
Invoicing and scheduling tools
🔗 Explore business setup resources at SBA.gov.
Step 6: Market Your Pool Service Business
Build your brand and attract clients:
Create a professional website
List your business on Google and Yelp
Use social media to showcase your work
Offer referral discounts or seasonal promotions
Network with property managers and HOAs
Market Your Pool Service Business with Contractor Back Office
Contractor Back Office helps pool service contractors build a trusted brand and attract more clients through expert digital solutions and back-office support.
Our Services Include:
Website Design & Management – Showcase your services, service areas, and make it easy for customers to request pool maintenance or repairs
SEO Optimization – Get discovered by homeowners and businesses searching for pool cleaning, repairs, or installation
Social Media Management – Share seasonal tips, showcase your work, and engage with your local audience
Bookkeeping Services – Keep your finances organized and ready for tax season
CRM Management – Track customer preferences, manage service schedules, and follow up with ease
Bids & Estimates – Send professional proposals for residential and commercial pool projects
Step 7: Get Pool Contractor Insurance
Protect your business from liability, property damage, and equipment loss. At Wexford Insurance, we help pool service professionals find coverage tailored to their needs, including:
Final Thoughts
Starting a pool service business requires planning, investment, and professionalism. With the right tools, certifications, and insurance, you’ll be ready to dive into a profitable and rewarding career.
Need help protecting your pool service business?
Contact Wexford Insurance today to get the coverage you need to operate with confidence.
