How to Get Sales for an Epoxy Flooring Business: Proven Strategies for Growth
- Nate Jones, CPCU, ARM, CLCS, AU
- 2 days ago
- 3 min read
Starting or growing an epoxy flooring business can be incredibly rewarding—but like any contracting business, success hinges on your ability to consistently generate sales. Whether you're installing epoxy floors in residential garages, commercial warehouses, or industrial facilities, having a solid sales strategy is essential.
At Wexford Insurance we specialize in helping epoxy flooring contractors protect their businesses with tailored insurance solutions. But we also understand that insurance is just one piece of the puzzle sales and marketing are key to long-term success.
In this guide, we’ll walk you through actionable strategies to help you attract more customers, close more deals, and grow your epoxy flooring business.
1. Define Your Ideal Customer
Before you start selling, you need to know who you're selling to. Epoxy flooring contractors typically serve:
Homeowners looking for garage or basement coatings
Commercial property managers needing durable flooring for retail or office spaces
Industrial clients requiring chemical-resistant coatings for factories or warehouses
Understanding your target market helps you tailor your messaging, pricing, and services to meet their specific needs.
2. Build a Professional Website
Your website is your digital storefront. It should include:
A clear description of your services
High-quality before-and-after photos
Customer testimonials
A contact form or booking system
A blog with helpful content (like this one!)
Make sure your site is optimized for local SEO so potential customers in your area can find you easily.
3. Leverage Google My Business and Local Listings
Claim your Google Business Profile and ensure your business is listed on platforms like Yelp, Angi, and Houzz. These listings help you appear in local searches and build trust with potential customers.
Encourage satisfied clients to leave reviews—positive feedback can significantly boost your visibility and credibility.
4. Use Social Media to Showcase Your Work
Platforms like Instagram, Facebook, and TikTok are perfect for visual businesses like epoxy flooring. Post:
Time-lapse videos of installations
Customer testimonials
Educational content about epoxy benefits
Promotions or seasonal discounts
Social media helps build brand awareness and drive traffic to your website.
5. Offer Free Estimates and Consultations
Free consultations remove barriers for potential customers. Use this opportunity to:
Educate them on epoxy flooring benefits
Showcase your expertise
Build trust and rapport
This is also a great time to upsell additional services like decorative flakes, anti-slip coatings, or maintenance packages.
6. Network with Other Contractors and Real Estate Professionals
Partnering with general contractors, painters, or real estate agents can lead to referrals. Attend local trade shows, join contractor associations, and participate in community events to build relationships.
7. Invest in Paid Advertising
Consider running ads on:
Google Ads targeting keywords like “garage epoxy flooring near me”
Facebook Ads with geo-targeting
Local print or radio ads if your market responds well to traditional media
Track your ROI to ensure your ad spend is generating leads.
8. Follow Up with Leads Promptly
Speed matters. Respond to inquiries within 24 hours and follow up with leads who haven’t booked yet. Use a CRM tool to manage contacts and automate follow-ups.
9. Ask for Referrals and Repeat Business
Happy customers are your best salespeople. Ask for referrals and offer incentives like discounts or gift cards. Stay in touch with past clients for maintenance services or new projects.
10. Protect Your Business with Specialized Insurance
Sales are important—but so is protecting your business. At Wexford Insurance, we offer epoxy flooring contractor insurance tailored to your unique risks. Whether you're just starting out or scaling up, we help you find coverage that fits your needs.
Essential Insurance Coverages for Epoxy Flooring Contractors
Protects your business from third-party claims of:
Bodily injury (e.g., a customer slips on a wet floor)
Property damage (e.g., epoxy spills damaging a client's property)
Legal defense costs
This is the foundational coverage for any contractor.
Covers tools and equipment used in your epoxy flooring operations, including:
Grinders
Mixers
Application tools
Trailers and mobile units
This protects against theft, vandalism, and accidental damage.
Required if you have employees. It covers:
Medical expenses
Lost wages
Rehabilitation costs for employees injured on the job
Even if you subcontract, this coverage helps protect your business from liability.
If you use vehicles for transporting materials, tools, or employees, this coverage protects against:
Accidents
Property damage
Liability claims
✅ Call to Action
Are you ready to grow your epoxy flooring business with confidence? Let Wexford Insurance help you protect your business while you focus on generating sales.
