How To Get Sales for an Asphalt Paving Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 21
- 3 min read
Starting or growing an asphalt paving business can be a profitable venture—but only if you know how to consistently generate sales. Whether you're laying driveways, parking lots, or roads, attracting the right customers and building a steady pipeline of work is key to long-term success.
At Wexford Insurance, we specialize in helping asphalt paving contractors protect their businesses with tailored insurance solutions. But we also understand that insurance is just one part of the equation—sales are what keep your business alive. In this post, we’ll share proven strategies to help you get more customers and grow your asphalt paving business.
1. Build a Professional Website
Your website is often the first impression potential customers get. Make sure it’s:
Mobile-friendly
Easy to navigate
Includes clear calls to action (like “Get a Free Quote”)
Showcases past projects with photos and testimonials
👉 Need help building a contractor website? Check out this guide from HubSpot.
Also, make sure your site includes information about your insurance coverage. Clients want to know you’re properly insured before hiring you. You can link to your insurance provider—like Wexford Insurance—to build trust.
2. Optimize for Local SEO
Most asphalt paving jobs are local. Use keywords like:
“Asphalt paving contractor near me”
“Driveway paving in [Your City]”
“Parking lot paving services [Your State]”
Claim your Google Business Profile, add photos, and encourage satisfied customers to leave reviews. This boosts your visibility in local search results.
👉 Learn more about local SEO for contractors.
3. Use Social Media to Showcase Your Work
Platforms like Facebook, Instagram, and TikTok are great for showing off before-and-after photos, time-lapse videos of paving jobs, and customer testimonials. You can also run geo-targeted ads to reach homeowners and businesses in your area.
4. Partner with Property Managers and General Contractors
Build relationships with:
Commercial property managers
HOAs
Real estate developers
General contractors
These professionals often need reliable paving services and can become repeat clients.
5. Offer Seasonal Promotions
Create urgency with limited-time offers like:
“10% off driveway paving this spring”
“Free sealcoating with every parking lot job booked in July”
Promotions can be advertised on your website, social media, and local flyers.
6. Attend Local Trade Shows and Networking Events
Industry expos, chamber of commerce meetings, and contractor networking events are great places to meet potential clients and referral partners.
7. Get the Right Insurance to Win Bigger Contracts
Many commercial clients require proof of insurance before awarding contracts. Having the right coverage shows professionalism and protects your business from costly claims.
Essential Insurance for Asphalt Paving Businesses:
Commercial Auto Insurance – Covers vehicles used to transport equipment and crew.
General Liability Insurance – Protects against third-party injury or property damage claims.
Commercial Property Insurance – Covers your office, storage yard, and equipment.
Workers’ Compensation Insurance – Required if you have employees.
Equipment Insurance – Covers paving machines and tools from theft or damage.
Drive Sales with Contractor Back Office
Contractor Back Office empowers asphalt paving businesses with website development, email and calendar organization, and social media management. These services help build trust, improve outreach, and convert more leads into paying customers.
Final Thoughts
Getting sales for your asphalt paving business takes a mix of marketing, networking, and professionalism. By building a strong online presence, leveraging local SEO, and maintaining proper insurance coverage, you’ll be well-positioned to grow your customer base and win more contracts.
