How To Get Sales for an Appliance Repair Contractor Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 19
- 3 min read
Updated: Aug 22
If you're starting or growing an appliance repair contractor business, one of your biggest challenges is figuring out how to consistently attract customers and generate sales. Whether you specialize in repairing refrigerators, ovens, washers, dryers, or dishwashers, success depends on your ability to market your services effectively and build trust with your local community.
In this blog, we’ll explore proven strategies to help you get more appliance repair customers and explain how Wexford Insurance can protect your business with tailored appliance repair insurance.
Why Sales Matter in Appliance Repair
Appliance repair is a competitive industry, especially in urban and suburban areas. Customers often search online for fast, reliable service—and if your business isn’t visible or well-reviewed, you could be missing out on valuable leads.
At Wexford Insurance, we work with appliance repair contractors across the country and understand the challenges of growing a service-based business. That’s why we not only help you protect your business—we also want to help you grow it.
Proven Ways to Get More Appliance Repair Customers
1. Optimize Your Google Business Profile
Make sure your business appears in local search results by claiming and optimizing your Google Business Profile. Add photos, service details, hours, and encourage satisfied customers to leave reviews.
2. Build a Professional Website
Your website should clearly explain your services, service area, pricing, and contact information. Include customer testimonials and a booking form to convert visitors into leads.
3. Use Local SEO
Target keywords like “appliance repair near me” or “washer repair in [your city]” to improve your visibility in search engines. Create location-specific service pages to rank higher locally.
4. Partner with Property Managers and Realtors
Form relationships with property managers, landlords, and real estate agents who regularly need appliance repair services. Offer referral incentives or service packages.
5. Run Targeted Ads
Use Google Ads or Facebook Ads to reach homeowners in your area. Focus on urgent repair needs like “same-day refrigerator repair” or “emergency oven repair.”
6. Offer Promotions and Loyalty Programs
Attract first-time customers with discounts and keep them coming back with loyalty rewards or maintenance plans.
Boost Outreach with Contractor Back Office
Contractor Back Office enhances visibility for appliance repair contractors by managing website development, email and calendar management, and social media platforms. These tools support consistent branding and customer engagement, helping drive more leads and sales.
Insurance Coverage That Supports Your Growth
As you grow your business, protecting it becomes even more important. At Wexford Insurance, we offer specialized coverage for appliance repair contractors. Here are the five essential policies you should consider:
Protects you from claims of property damage or bodily injury during service calls.
Covers your work vehicle used to travel between job sites.
Protects your office, tools, and inventory from theft, fire, or other covered events.
Covers the cost of repairing or replacing specialized tools and diagnostic equipment.
Provides coverage for high-value repair equipment and machinery, including accidental damage and breakdowns.
Final Thoughts
Getting consistent sales for your appliance repair business takes effort, strategy, and trust. By building a strong online presence, forming local partnerships, and offering great service, you can grow your customer base and revenue. And with the right insurance coverage from Wexford Insurance, you can operate with confidence and peace of mind.
