How to Get Sales for a Wood Pallet Manufacturing & Recycling Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 17
- 2 min read
Growing a wood pallet manufacturing and recycling business depends on more than production—it requires a strong sales strategy.
At Wexford Insurance, we know that securing contracts and building relationships with industrial buyers is key to success. This guide will help you attract clients, increase revenue, and protect your business with the right insurance coverage.
Why Sales Strategy Matters
Pallets are essential for logistics and supply chains, but competition is fierce. Without a clear plan, you risk losing opportunities to competitors. A strong sales strategy ensures steady cash flow and long-term growth.
Proven Ways to Get Sales for Your Pallet Business
1. Identify Your Target Market
Focus on industries that rely heavily on pallets:
Warehousing and distribution
Manufacturing plants
Retail and grocery chains
Shipping and logistics companies
2. Build a Professional Online Presence
Create a website showcasing:
Your pallet products (new, recycled, custom)
Recycling services
Certifications and compliance
Optimize for keywords like:
“Wood pallet manufacturing services”
“Recycled pallets for shipping”
3. Use Digital Marketing
Invest in:
SEO for organic traffic
Google Ads targeting industrial buyers
LinkedIn outreach for B2B networking
4. Attend Trade Shows and Industry Events
Networking at logistics and supply chain expos helps you connect with potential clients.
5. Offer Competitive Pricing and Quality
Highlight:
Durability of your pallets
Compliance with ISPM-15 standards for export
Recycling programs for sustainability
6. Register on Procurement Platforms
Sign up on B2B marketplaces and government portals to access contract opportunities
7. Demonstrate Risk Management
Large clients often require proof of insurance before awarding contracts. Essential policies include:
8. Build Long-Term Relationships
Offer:
Volume discounts
Flexible delivery schedules
Dedicated account managers
Boost Your Sales With Contractor Back Office
Having trouble finding new customers and closing deals? Contractor Back Office gives you the tools and support to help your business grow and keep everything running smoothly.
Our Services include:
Final Thoughts
Getting sales for your wood pallet manufacturing and recycling business requires a mix of marketing, networking, and operational excellence. Pair these strategies with specialized insurance coverage to meet client requirements and protect your investment. At Wexford Insurance, we help pallet businesses secure tailored policies for peace of mind.
Contact us today to start growing your business.