How to Get Sales for a Traffic Control Business
- Nov 18, 2025
- 2 min read
Updated: Nov 24, 2025
Growing a traffic control business means more than just providing flagging services and lane closures—you need a strategy to attract clients and secure long-term contracts.
Whether you’re targeting construction companies, municipalities, or event organizers, this guide will show you how to increase sales and scale your business.
Why Sales Strategies Matter
Traffic control services are essential for:
Road construction projects
Utility work
Public events
Emergency detours
But competition is strong. Without a clear plan, you risk losing contracts to better-prepared competitors.
Proven Ways to Get More Sales
1. Build Strong Relationships with Contractors
Construction companies and public works departments are your primary clients.
Attend industry networking events
Offer competitive pricing and reliability
Provide proof of insurance coverage (many contracts require it)
2. Create a Professional Online Presence
Your website should include:
Services offered (flagging, lane closures, equipment rental)
Service areas
Contact information
Proof of insurance and certifications
3. Leverage Digital Marketing
Use SEO to rank for keywords like “traffic control services near me”
Run Google Ads targeting construction firms
Post project updates on social media
4. Bid on Public Contracts
Municipalities often post traffic control bids online.
Register with local government procurement portals
Ensure compliance with insurance and safety requirements
5. Offer Equipment Rental Services
Adding equipment rental can attract clients who need temporary solutions.
Cones, barricades, arrow boards
Competitive rental rates
6. Highlight Safety and Compliance
Clients want reliable partners who prioritize safety.
Train staff in OSHA standards
Maintain certifications
Carry comprehensive insurance coverage
Boost Your Business Sales With Contractor Back Office
Struggling to to attract new customers and close more deals? Contractor Back Office offers the solutions you need to grow your business and simplify operations.
Services include:
Insurance: A Key to Winning Contracts
Most clients require proof of insurance before awarding contracts. Essential coverages include:
Final Thoughts
Getting sales for your traffic control business requires networking, marketing, and compliance. The right insurance coverage not only protects your business but also helps you qualify for lucrative contracts. At Wexford Insurance, we specialize in traffic control business insurance, ensuring you have the protection you need to grow confidently.
Ready to safeguard your business?
Contact us today.
